Creative Marketing Lead - Brand & Communication Strategy

ZOLLHOF:
We are building the future of entrepreneurship.

At ZOLLHOF, we accompany tech founders and innovation teams from established companies on their journey from idea to real impact. We have been living entrepreneurship for eight years – every day, with full energy. Our purpose:
We drive entrepreneurship to build a desirable future. As one of the fastest‑growing tech incubators in Germany, we are stepping on the gas – and with ZOHO Factory, we are now putting the turbo on. We combine the power of start‑ups, corporations, universities and investors from all over Europe to give ambitious talents everything they need to make their vision big.

At ZOLLHOF, everything revolves around our dynamic ecosystem. We value every individual within it and foster an environment that allows you to be many things:

• Be bold & own it: You receive maximum trust, make your own decisions, and take responsibility—guided by our purpose:
  We drive entrepreneurship to build a desirable future.
• Be flexible: We love our Team Tuesday in the office, but your flexible work model, adapted to your personal situation, gives you the necessary freedom.
• Be part of a strong innovation ecosystem: Dive daily into our pulsating ecosystem and utilize the endless opportunities to network, exchange ideas, and gain new perspectives.
• Be constantly evolving: We invest in mutual and individual development through formats like Strategy Retreats and internal Tech Events.
• Be well‑equipped & supported: Your setup is top‑notch, and you benefit from 30 vacation days plus individually selectable non‑cash benefits via the Hrmony Benefit Portal.
• Be yourself & ZOLLHOF: Come as you are. Our team is diverse, tolerant, and open. We love collaboration and celebrate ourselves as a team and our successes with regular Team Celebrations.

• General: We are seeking a senior marketing professional whose expertise is built on a solid background in Marketing and Communication - whether through a degree, vocational training, or continuous learning. Fluency in English is mandatory.
• Experiences: You bring several years of experience in Marketing Management, ideally with an entrepreneurial background or in a dynamic setting. Proven success in brand building and skillfully navigating the complexities of marketing to multiple target groups is highly desired.
• Skills: You are an expert in classic digital marketing (Content Marketing, SEO/SEA, Social Media) and possess deep AI‑Driven Marketing expertise, knowing how to strategically use automation to drive efficiency. You combine strategic thinking with a strong operational execution capability.
• Personality: You possess a strong entrepreneurial drive, a doer mentality, and a willingness to rethink areas from scratch with a big portion of creativity. You are highly adaptable, love taking ownership, and thrive on bringing new, bold ideas to life in a fast‑paced environment.

As our Lead Marketing – Brand & Ecosystem Growth (full‑time, start as soon as possible), you are the entrepreneurial force responsible for rebooting and scaling our entire marketing engine. You strategically build the ZOLLHOF Factory brand and ensure that our complex ecosystem (Startups, Corporates, Talents, Events & Community) speaks with one compelling voice.

Here is an overview of your tasks:

• ZOLLHOF Storytelling & Strategic Brand Leadership: You will lead the strategic development and establishment of the ZOLLHOF brands, crafting a single, cohesive, and inspiring storyline across all business units and programs. Your main task:
  Ensuring that the unique ZOLLHOF Experience shines through and is present in all areas.
• AI‑Driven Campaigns: You are responsible for developing and executing high‑impact multi‑channel campaigns (Online, Social, Events). You actively leverage AI tools for automation and process efficiency to maintain a strong hands‑on execution mindset.
• Multi‑Stakeholder Marketing: You design targeted strategies to successfully engage our three core audiences:
  Startups/Entrepreneurs, Corporates/Partners, and the Tech Community.
• Growth Consulting & Sparring: You consult and actively spar with other team members, ensuring all new programs and products are developed and launched with a strong, market‑ready perspective.
• Team & Resource Development: You manage our internal designer and external freelancers, with the mid‑term goal of strategically building and growing the internal marketing team.