Senior Consumer Insights Manager - DACH; m​/f​/d

Senior Consumer Insights Manager – DACH (m/f/d)

Location:

Cologne, Germany (on site). This full‑time position offers opportunities for career growth within a global market research company that combines an AI‑powered insights platform with expert consultancy.

Act as a senior research consultant, advising and coaching clients through the entire market research process, from methodology selection to results interpretation and presentation. Serve as a true sparring partner, driving client engagement through storytelling and innovative methods while contributing strategically to product development.

• Act as a sparring partner for clients in the design, adaptation, and analysis of market research projects.
• Design studies (methodology, target group, sample size) and create bespoke questionnaires across use cases (U&A, tracking, concept testing, creative testing, Max Diff, Conjoint).
• Set up questionnaires and fieldwork on the Appinio platform and interpret results.
• Develop actionable recommendations and in‑depth reports (charting, design, insights).
• Present insights with a focus on storytelling, actionability and clear recommendations.
• Collaborate closely with the Sales team on project scoping for new customers.
• Manage projects and contribute to the strategic development of the Research Consulting Team and Appinio products.
• Integrate AI across all research steps, collaborating with the Product team to enhance AI capabilities.

• More than 6 years of experience in end‑to‑end market research and consulting with B2B clients.
• Strong knowledge of quantitative methods and statistics.
• Experience designing studies, writing questionnaires, and working across various research methods and use cases.
• Proficient at creating reports (PowerPoint or Google Slides), generating actionable insights, and presenting them through clear storytelling.
• Strategic and commercially minded approach, translating insights into business impact.
• Fluent in English and proficient in German (C2 level, spoken and written).
• Hands‑on experience with tools and platforms including survey programming and process optimization.
• Proactive, curious, and driven to deliver high‑quality outcomes while balancing excellence and efficiency.
• Excellent communication skills, pragmatic mindset, and strong affinity for data.
• Cooperative and caring attitude.

• No hard cap on vacation days (flexibility policy).
• Remote work from abroad up to 180 days per year for EU residents.
• All necessary hardware provided; employees receive Mac Book.
• Optional mobility budget or Deutschland ticket (for Hamburg or Berlin).
• Subsidized Urban Sports Club or Class Pass membership.
• Access to coworking spaces in key cities (Hamburg, Berlin, Munich, London, Madrid, Barcelona, New York).
• Opportunity to work remotely from Germany, UK, Portugal, the Netherlands, or Spain.

The role reports directly to the Team Lead Research Consulting DACH.

Appinio is an equal‑opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.