Marketing Analyst - Fully Remote

SOFTGAMES is currently looking for a strategic and results-driven Marketing Analyst (f/m/x) to strengthen our Analytics team. This role is crucial for optimizing our marketing spend and driving user acquisition growth across all channels.

You’ll interact with other Game Data Analysts & Data Engineers (your peers), and key stakeholders in the User Acquisition, Creative, Product, and Finance departments to provide a deep understanding of marketing performance, ROAS development, and player LTV curves.

The ideal candidate will be an analytical and strategic thinker who enjoys deep-diving into multi-channel marketing data, has a proven track record of generating actionable recommendations that optimize spend, and stays up-to-date with digital marketing, attribution, and competitive trends.

Qualified applicants will be expected to complete a technical assessment. This is a fully remote, full-time, permanent position.

This role requires a deep understanding of digital marketing channels, attribution methodologies, and strong analytical skills, with a focus on translating data into commercial value. We’re looking for someone who can mentor junior analysts, own the strategic reporting, and provide the insights that drive our marketing success.

• Lead Performance Analysis:
  Analyze UA performance across key mobile channels (e.g., App Lovin, Unity, iron Source, Mintegral, Meta, Google AC, Tik Tok) to identify efficiency gaps and scale opportunities.

• Advanced Attribution & LTV Modeling:
  Develop and maintain predictive LTV (pLTV) models that account for hybrid monetization (IAP + Ad Revenue). Own the strategy for SKAdNetwork (SKAN) conversion value schemas to maximize signal recovery on iOS.

• Creative Analytics:
  Partner with the Creative team to analyze asset performance beyond just CTR—diving into IPM (Installs Per Mille), Hook Rates, and Hold Rates to inform the production of high-performing video and playable ads.

• Full-Funnel Optimization:
  Design and oversee rigorous A/B tests for store pages (ASO/CPP), creative concepts, and bid strategies to improve the entire conversion funnel.

• Reporting Infrastructure:
  Own the development of intuitive, self‑service dashboards (Tableau/Looker) that track real‑time UA health (e.g., Cohort ROAS, CPI trends, payback periods) for UA Managers and C‑level execs.

• Conduct in‑depth market segmentation, competitive analysis, and customer journey mapping to uncover new acquisition and retention opportunities.

• Data Integrity & MMP Management:
  Collaborate with Data Engineering to ensure data quality between our MMP (Adjust/Apps Flyer), BI stack, and ad networks. Validate data ingestion pipelines and attribution windows.

• Provide strategic, data‑backed recommendations to Marketing leadership that directly influence budget allocation and future campaign strategy.

• Mentor and guide junior marketing analysts on best practices for data analysis and reporting.

• 5+ years of hands‑on experience as a Marketing Analyst or Performance/Growth Analyst, preferably in a B2C or gaming company.

• Bachelor's degree in Marketing, Business, or a quantitative field (e.g., Data Science, Economics).

• Advanced expertise in SQL for complex data querying and manipulation.

• Mobile Ecosystem Fluency: Deep understanding of the mobile ad tech stack, including MMPs (Adjust, Apps Flyer), Ad Mediation (Max, Level Play), and Programmatic/DSP mechanics.

• Expert‑level experience with digital marketing platforms (e.g., Google Ads, Facebook Ads) and web/app analytics tools (e.g., Google Analytics, Apps Flyer/Adjust).

• Proven mastery of a data visualization tool (e.g., Tableau, Looker, Power
  
  BI) for developing executive‑level dashboards.

• Strong understanding of statistical analysis, cohort analysis, and experimentation/A/B testing methodology.

• Ability to translate complex, multi‑source marketing data into clear, influential business insights and recommendations.

• Excellent communication, presentation, and collaboration skills for working across multiple functional teams.

• Fluent in written and spoken English.

• Experience in gaming/product company, doing Analytics at scale, preferably in products across different platforms…