Principal Product Manager; AI

Stellenbezeichnung: Principal Product Manager (AI)

Using customer journeys to align across teams was tough. They Do makes it easy to standardize and scale customer journey management to improve CX opportunities.

Who we are

Founded in Europe in 2019 and fully remote, They Do serves enterprise customers such as Siemens, Pfizer, and Ford. In 2024 we achieved double‑digit sales growth and raised $34 million to fuel further innovation.

Our values

• Journey together – everything revolves around customer journeys.
• Own it – we take ownership and act decisively.
• Cloaks off – transparency and integrity are always front and center.
• Customer fuelled – customer‑centric innovation drives our product.

What we do

We offer the world’s most collaborative journey‑management platform. Our AI‑powered capabilities help large enterprises align around their customers, surface insights, and drive better experiences.

Principal Product Manager – AI Product Area

We’re looking for a Principal Product Manager to lead and scale our AI product area, turning early breakthroughs like Journey

AI & Ask They Do into loved products that transform how enterprises manage their journeys.

What you’ll do

• Define and deliver the AI product capabilities – identify and validate AI capabilities that drive adoption across our enterprise customers.
• Scale prototypes into production‑grade products – own the full journey from validation through launch.
• Build the unified intelligence layer – create a coherent AI experience across Ask They Do , Journey
  
  AI, and future capabilities.
• Drive adoption and iterate based on evidence – own AI feature adoption metrics and rapidly iterate.
• Partner across Engineering, Data, and GTM – collaborate closely with leadership and cross‑functional teams to ship and scale AI knowledge.

What we’re looking for

• Led AI capabilities at scale – executed an AI product roadmap in a B2B SaaS environment.
• Shipped modern AI products that customers love – built generative, LLM‑based, or agent‑driven products in production.
• Drive decisions with data, not opinions – instrument everything and let evidence shape the roadmap.
• Thrive in ambiguity and move fast – experience creating structure and clarity in rapid environments.
• Influence without authority – built alignment across engineering, data science, design, and go‑to‑market teams.

What great looks like

• Delivered an LLM or AI product from prototype to production used by thousands of enterprise users, with measurable impact.
• Equally comfortable shaping long‑term vision and managing implementation details.
• Owned the full stack: research, sizing, technical trade‑offs, launch strategy, adoption tracking, and continuous iteration.

Why You Shouldn’t Apply

They Do is fast‑paced and high‑bar. If you need a pre‑baked roadmap each quarter, a team waiting for detailed instructions, or clear OKRs defined for you, this isn’t the role.

Benefits and Perks

• Competitive compensation and pre‑IPO equity
• Fully remote working with flexible hours
• Health insurance benefit
• Flexible holiday days – 25 paid days per year plus public holidays
• Learning and development budget
• Well‑being budget
• Paid parental leave – 6 months for primary carer, 6 weeks for secondary
• Home office or co‑working support
• Company events and retreats
• Latest tech – Mac Book Air, Pro, or laptop and our collaboration tools

Equal Opportunity – EEO statement

They Do is an equal‑opportunity employer. We celebrate diversity and encourage people from underrepresented groups to apply. We do not discriminate on the basis of gender, race, age, disability, sexual orientation, religion, or any other protected characteristic.

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