Marketing Lead B2B Startup Studio Full Remote

Early Node is a holding company and startup studio. We buy & build B2B SaaS products while running a dev staffing agency (React Squad) as the cash-& talent-engine fuelling this machine.

Our two core current ventures (with 1 more venture coming per year) :

Social Kit : A new PLG SaaS that will be launched January 2026. Social Kit is a toolkit for B2B companies that want to skyrocket their organic reach on Linked In through employee advocacy.

React Squad : an established React staffing agency with an existing marketing team currently Early Nodes CEO Nikolas Chapoupis is leading marketing in the future you would lead marketing fully.

Important :

We are a lean company. Everyone is hands-on. There are no pure people manager or strategist roles rything below is currently done by Nikolas next to his other responsibilities.

You will operate at the Hold Co level across projects. For now that concretely means a 50 / 50 split :

50% (about 20h / week) :
Social Kit IC Founding Marketer (Linked In-first)

You own the PLG inbound funnel up to signup. This is not generic digital marketing. Linked In is your home base.

• Daily organic Linked In content on your own profile
• Daily ghostwritten content for Nikolas as Founder @Social Kit
• Linked In Thought Leader Ads
• Collaborations with Linked In creators and influencers
• BOFU SEO (alternatives comparisons use cases) to capture high-intent demand

• Pre-signup funnel : posts ads email website copy
• Lead magnets and acquisition assets
• Landing page signup flow conversion optimization
• Basic paid acquisition and Linked In Ads (enough to run and iterate)

This is a creator-marketer role. You ship consistently and tie the work to signups.

50% (about 20h / week) :
React Squad Marketing Lead (Team leadership IC Paid Ads)

You own demand generation for React Squad end-to-end. The goal is qualified pipeline and booked calls not vanity metrics. You lead the team and stay hands-on in paid acquisition.

• 1 full-time content marketer
• 1 part-time Webflow designer / developer
• 2 full-time video editors / graphic designers

• Paid acquisition (Linked In Ads and Google Ads)
• Founder-led marketing with our CTO Jan Hesters (You Tube Linked In)
• SEO and AEO (high-intent discovery)

• Run paid acquisition as IC work (account structure targeting creative direction testing iteration reporting)
• Manage Jans content engine (topic strategy briefs / scripts distribution repurposing)
• Own the SEO / AEO roadmap (what to publish why it matters and how it ties to pipeline)
• Improve the conversion path from ad / content to booked call (website landing pages CTAs)
• Maintain a weekly operating rhythm and reporting that maps work to outcomes (booked calls qualified leads CAC efficiency)

This is a hands-on role. You will be in the weeds lead the team with clear standards and personally drive paid performance.

• Creator-led Linked In growth experience :
  You post regularly and can point to content that drove leads pipeline or customers (not just impressions).
• B2B SaaS inbound ownership :
  Youve owned everything before signup (positioning / messaging landing pages lead magnets email capture CRO).
• Linked In Ads as an IC :
  You have hands-on experience running Linked In campaigns end-to-end (structure targeting creatives testing cadence reporting).
• Performance mindset :
  You optimize for signups booked calls qualified pipeline and cost efficiency not vanity metrics.
• Team leadership :
  Youve led or coached a small team (content video web / design) and can run a weekly operating rhythm (briefs QA deadlines reviews).
• Strong copy :
  You can write clearly for B2B buyers (posts ads landing pages) and translate product value into offers that convert.
• Native / near-native English (written spoken) and comfortable on calls recording video.
• High ownership :
  You like being in the weeds and shipping weekly without needing lots of direction.

• Founding marketer / first growth hire at a B2B / SaaS (or very early stage) with measurable results.
• AEP & SEO chops : alternatives / comparisons / use-cases content that ranks and converts…