Senior ABM Manager; Remote
10115, Berlin, Berlin, Deutschland
Verfasst am 2026-01-15
-
IT/Informationstechnik
Internet Marketing, Social Media Marketing -
Verkauf/Verkäufer
🧬About us
We’re iubenda, the team turning compliance into a growth engine. We help over 110K businesses all around the world build trust, boost performance, and grow without limits. Now part of team.blue ((Sie können sich bewerben oder uns per E-Mail kontaktieren in dem Sie die untenstehende Online-Bewerbungsbox verwenden)), we’re scaling privacy tech with confidence, creativity, and a little bit of attitude. Join a team that moves fast, thinks big, and makes privacy feel exciting again!
🎯Mission & Core PurposeYour mission is to accelerate iubenda’s pipeline and revenue by orchestrating high-impact, account-centric marketing programs across our key markets. You’ll generate, influence, and accelerate opportunities by combining strategic ABM plays, localized field experiences, and cross-channel partnerships, ensuring our highest-value prospects are engaged and ready to buy.
As our Senior ABM Manager
, you will own how iubenda shows up for strategic accounts and priority verticals across EMEA and beyond. You’ll design multi-touch ABM programs, launch field campaigns that bring our brand closer to customers, and work hand‑in‑hand with Sales to drive meaningful conversations and revenue outcomes.
You’ll be the connector between Marketing, Sales, and Product, building personalized, data‑driven experiences that turn prospects into long‑term partners.
💼Key Responsibilities Account-Based Marketing (ABM)
- Design and execute 1:1, 1:few, and 1:many ABM programs for high-value accounts and vertical segments.
- Build personalized journeys using insights, intent data, and buying signals across Hub Spot, Linked In, and other ABM tools.
- Collaborate with Sales on account selection, playbooks, messaging, and engagement strategies.
- Create tailored content, landing pages, and multi-touch campaigns that support every stage of the deal cycle.
- Monitor account engagement, pipeline influence, and program ROI, optimizing based on performance.
- Plan and deliver webinars and round tables across Europe.
- Own logistics, vendor management, budget, and promotion for field activities.
- Partner with Sales to ensure event follow‑up, lead progression, and measurable revenue contribution.
- Represent iubenda at selected industry conferences and manage sponsor ships, speaking slots, and booth strategy.
- Build integrated campaigns across email, performance marketing (Linked In), webinars, direct mail, and content, tailored to target accounts and personas.
- Support Sales with ABM toolkits, outreach sequences, competitive briefs, and conversion‑focused materials.
- Partner with Lifecycle Marketing to ensure consistent nurture and expansion journeys for ABM accounts.
- Define ABM and field marketing KPIs; build dashboards to track engagement, pipeline creation, velocity, and influenced revenue.
- Analyze account-level buying behaviors and intent to guide campaign strategy.
- Provide ongoing reporting to Sales and leadership on program performance and insights.
You’re a creative, data‑led marketer who thrives at the intersection of strategy, personalization, and field execution
. You love working closely with Sales, understand how to create experiences that resonate with specific accounts, and know how to turn insights into measurable revenue outcomes.
You’re resourceful, autonomous, and excited to build ABM at scale in a fast‑paced, international environment.
💡Experience & Skills- 5+ years of experience in ABM / field marketing roles.
- Strong knowledge of ABM frameworks
, tools, and methodologies. - Hands‑on experience with marketing automation and CRM platforms (Hub Spot preferred).
- Experience in planning and executing field events.
- Excellent project management skills and the ability to coordinate cross‑functional teams.
- Strong analytical mindset with the ability to interpret intent signals and account data.
- Great written communication and ability to tailor messages to decision‑makers.
- Experience in B2B SaaS, martech, compliance, or privacy.
- Ability to run Linked In campaigns on your own (or willing to learn).
- Fluency in German and English; additional European languages are an advantage.
At iubenda we believe in full-remote. You are free to work from anywhere in the world. If you…
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