NXT Head of CRM; mfd

Stellenbezeichnung: 7NXT Head of CRM (mfd)

Your Impact

We empower people to lead a fit and healthy life.

With Gymondo 7

Mind and Buddy Fit we support millions of people in building healthier routines - physically and mentally. To strengthen our central Marketing team we are now hiring an exceptional Head of CRM (m / f / d) who will oversee lifecycle communication as a true growth lever not a support function.

Your Mission

Build a behaviour-science-driven lifecycle strategy

• Use principles of behavioral psychology and habit formation to shape communication that truly influences user behavior.
• Transform insights into journeys that reduce friction, overcome resistance and increase long-term adherence.

Lead CRM for three brands with different motivations & usage patterns

• Develop a modular CRM system supporting Gymondos daily workouts, Buddy Fits live-class dynamics and 7
  
  Minds mental health routines.
• Identify cross-brand synergies while maintaining clear brand identity and user psychology.

Own Braze as a strategic growth platform

• Lead the roadmap for Braze experimentation, segmentation, data flows and channel orchestration (email, push, in-app, SMS).
• Collaborate closely with Product, Data & Engineering to ensure CRM data foundations are robust, real-time and insight-rich.

Drive a strong test-and-learn culture

• Run structured experiments (A/B, multivariate, holdout tests) to continuously improve onboarding activation and retention KPIs.
• Establish dashboards and performance rituals that turn learnings into better decisions.

Build and lead a high-performing world-class central CRM team

• Hire, coach and develop lifecycle marketers, CRM specialists and automation experts.
• Strengthen collaboration with Product, Brand, Creative and Paid Media.

Deliver measurable impact

You will be accountable for :

• Onboarding conversion
• Activation rates
• Weekly & monthly engagement
• Retention & churn
• Incremental revenue from CRM
• Audience health & channel performance

Your Story

• 10 years of experience in CRM / lifecycle marketing in subscription-based consumer apps in the health and wellness vertical (digital fitness, nutrition, mental wellbeing, self-development, habits and goal setting, digital therapy).
• Deep understanding of behaviour-change cycles where people join with strong intent (lose weight, get fit, feel better, learn a language, stop smoking) but face motivation dips and the difficulty of forming new habits.
• Expertise in Braze with strong knowledge of segmentation, customer journey orchestration, Canvas, Flow, Liquid automation and triggers.
• Strong ability to design communications that support habit formation, reduce drop-off points and gently guide users through moments of low motivation.
• Analytical and impact-focused: able to interpret cohorts, isolate signals from noise and know how to measure incremental impact.
• Comfortable crafting journeys, defining data requirements and presenting strategy.
• Skilled at creating clarity and building structure in a multi-brand environment.
• Ability to simplify complexity and build scalable CRM systems.
• Excellent English skills (German is a plus).
• A passion for wellbeing, fitness or mental health.

Why Join 7

NXT

• Shape CRM across three leading European brands in fitness & mental wellbeing.
• Work in a CMO organisation that values empowerment, transparency, trust, experimentation and measurable performance.
• CRM is recognized as a core growth pillar, not an afterthought.
• Build a modern CRM ecosystem driven by behavioural science, AI-driven personalization and real-time data.
• High autonomy, flat structures and the ability to make visible impact from day one.

Our Benefits - Just for You

Success requires positive energy. That's why we ensure the right conditions are in place – physically, mentally and within the team:

• 30 days of vacation per year
• 2 additional days off:
  December 24 (Christmas Eve) and December 31 (New Year's Eve) are officially recognized as paid holidays.
• Hybrid working model (3 days in the office, 2 days working from home)
• 4 weeks of work from abroad per year
• A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development
• Free access to our digital wellbeing products (7
  
  Mind & Gymondo)
• Monthly mobility budget of 30 via…