Principal Designer – Design Strategy – Remote-First

🚀 Be part of a movement to change the way Europe pays

In today’s digital world, payments often still feel outdated: random delays and confusing rules make it harder than it should be to pay and get paid. The European Payments Initiative (EPI) is here to change all that, forever.

With Wero, our digital wallet, we make sending and receiving money simple, seamless and secure across France, Belgium and Germany, with more countries and omnichannel solutions coming soon. Supported by 16 major banks and the two largest European acquirers, EPI is building a new, proudly European payment system: easy, instant and transparent, all for the greater good.

In this role, you define and drive the end-to-end product design strategy and UI vision for Wero, with a strong focus on coherence, usability and high-quality interfaces across products and life cycles.

You operate at both system and detail level: shaping long-term experience principles while designing critical journeys and interaction patterns yourself. You turn complex business, regulatory and technical requirements into clear, accessible and elegant solutions.

Your work is evidence-based. You plan and synthesize qualitative and quantitative research, connect business objectives to user needs, and translate insights into clear design direction. You mentor designers, elevate standards across teams and communicate strategy and trade-offs clearly to senior stakeholders.

At EPI, we embrace a remote-first culture, enabling teams to work from their country of residence, with in-person gatherings at least once per quarter to strengthen collaboration and connection.

You will join a Design team of around 12 across Product Design, Research, Content Design and Design Operations, reporting into the Head of Experience Design.

• Product Designers are embedded in cross-functional product teams.
• Research, Content Design and Operations work transversally across domains.

• Collaborate across multiple domains and product areas
• Act as a senior reference point for product design strategy and UI craft
• Partner closely with other senior designers and the Head of Experience Design

You work within a product-led, cross-functional model, joining the right touch points to anticipate change, influence direction and contribute where your strategic and craft expertise creates the most leverage.

• Lead by example in UI craftsmanship, setting clear standards for visual quality, interaction design, accessibility and detail in high-impact product areas.
• Define and drive product design strategy end-to-end, translating product and business direction into coherent experience principles, journeys and shipped UI across platforms.
• Shape and articulate the long-term UI vision for Wero, including emerging payment use cases, ensuring alignment between business goals, regulatory requirements and user needs.
• Partner with Product, Engineering and Compliance to transform complex constraints into intuitive, accessible interface solutions.
• Plan, drive and synthesize discovery and research activities to inform strategy, validate decisions and guide iteration.
• Mentor designers and provide structured feedback that raises overall design maturity, while clearly communicating rationale and trade-offs to senior stakeholders.

Primary:
Figma, Slack, Miro, Microsoft Suite, Confluence, Jira. Secondary:
Analytics tools (e.g. Amplitude, Mixpanel or similar), prototyping tools, After Effects or similar for motion, user research tools (e.g. User Testing or similar), AI tools (nice to have)

• 9+ years in product design within product-led organisations, including ownership of complex product areas
• Strong portfolio demonstrating shipped, high-quality digital products across mobile and/or web
• Experience defining product or experience strategy and translating it into coherent journeys and shipped UI
• Advanced proficiency in Figma
• Solid accessibility practice, designing to WCAG AA level or higher