Senior) CRM Manager – Analytics & Automation (all genders

Your role

We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework. As our (Senior) CRM Manager (all genders), you will not just "run newsletters" - you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market. You will own the full DACH customer journey end-to-end: from hands-on omnichannel campaign operations (Email, Direct Mail, Push) to deep-dive cohort analytics, predictive segmentation, and leveraging AI/LLM tools to continuously automate manual workflows.

You are a proactive, high-ownership generalist with a "get-it-done" mindset. You don't wait for inputs or instructions; you analyze customer signals, identify revenue leaks, hypothesize solutions, and test & iterate independently.

Strategic Campaign Ownership & Execution

Omnichannel Operations:
Plan, build, and deploy high-converting campaign journeys across Email, Direct Mail, Parcel Inserts, and Whats App within our enterprise CDP (Bloomreach).

Automated Journey Building:
Maintain and optimize our >50 active lifecycle trigger lanes (from first-time buyer activation to win-back and churn prevention).

DACH Localization & Nuance:
Adapt central strategies specifically for German-speaking consumer habits, local buying triggers, payment behaviors, and regulatory standards (GDPR).

Proactive Analytics & "Next Best Action" Iteration

Deep-Dive Data Analysis:
Don't just read dashboards - create them. Analyze cohort curves, Time Between Orders (TBO), repeat purchase rates, and churn velocity to extract actionable growth signals independently.

Smart Segmentation & Scoring:
Move away from static rule-blocks. Implement signal-driven, predictive segmentation using customer scoring models and deviation tracking.

Continuous A/B Testing:
Own a rigorous, hypothesis-led testing roadmap (messaging, incentives, contextual personalization, send-time optimization) aimed at maximizing margin discipline and retention.

AI, LLM & Workflow Automation (CRM 3.0)

AI-Driven Efficiency:
Actively integrate LLMs (ChatGPT, Claude, Gemini) and automation tools into your daily workflow for rapid copywriting, variant generation, dynamic audience building, and campaign QA.

Process Streamlining:
Proactively eliminate manual "busywork" and administrative bottlenecks within your domain through clever macros, prompts, and automated reporting loops.

3-5+ years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management, ideally in a fast-paced E-Commerce or D2C environment.

High autonomy and extreme ownership. You thrive in environments where you are trusted to run, test, fail fast, and optimize without needing hand holding.

You love numbers and cohorts. You ask "why" when a metric drops and naturally dig into the underlying data to fix it.

Hands-on experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, or Klaviyo).

Familiarity with LLM prompting and AI-assisted workflows is a must-have.

You write punchy, brand-aligned copy that converts.

Fluent German and English skills.

Strong interest or background in supplements, nutrition, health, or wellness is a significant plus.

An appealing discount on all of our products – from essential oils to vitamins & nutrients

We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year

The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket

We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad

Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia

You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas

Inviting office spaces with access to plenty of organic teas and superfoods from around the world

We like to celebrate each other! Regular tea & office parties,…