Marketing Strategy Team Lead – Workflow & Automation

Marketing Strategy Team Lead – Workflow & Automation

Location: North Germany, 60% Home office, 40% Onsite

We are supporting a leading player in healthcare diagnostics, driving innovation and shaping the future of patient care. Based in northern Germany, their organisation serves as a regional hub for Europe, the Middle East, and Africa. They combine cutting‑edge technology with a collaborative culture that values openness, creativity, and growth.

• Culture &
  
  Collaboration:
  
  A respectful, inclusive environment with flat hierarchies and an international team. Opportunities for networking and learning through events and development programs.
• Work‑Life Balance: Flexible working arrangements, including a hybrid model (60% remote, 40% on‑site) and 30 days of annual leave.
• Financial & Practical Benefits: Competitive compensation with holiday bonuses, childcare support, pension contributions, relocation assistance, and subsidised meals.
• Health & Wellbeing: Access to sports programs, massages, medical and psychological care, and workplace health initiatives.
• Mobility Support: Public transport subsidies, free parking, and bike leasing options.
• Social Responsibility: Opportunities to participate in sustainability and charitable projects.

• Team Leadership
  :
  Guide and develop a high‑performing marketing team, set clear objectives, and foster expertise in market analysis, digital marketing, and product positioning.
• Strategic Marketing
  :
  Translate automation strategies into actionable marketing plans and campaigns, creating compelling value propositions for connectivity and workflow optimisation.
• Cross‑Functional Collaboration
  :
  Work closely with product management, consulting, and application support teams to align initiatives and deliver impactful content.
• Market Intelligence
  :
  Monitor trends, competitor activities, and customer needs to inform strategy and messaging.
• Performance Management
  :
  Oversee campaign execution, define KPIs, and ensure compliance with standards and regulations.

• Advanced degree in Marketing, Business Administration, or related field (MBA is a plus).
• 6+ years of experience in marketing or automation management within healthcare or Med Tech.
• Leadership skills and experience in matrix organisations.
• Strong knowledge of diagnostics and automation, including laboratory workflow, TLA, IVD platforms, and connectivity.
• Proven ability to develop strategic marketing initiatives and engage stakeholders.
• Proficiency in CRM systems, marketing platforms, and data tools.
• Fluent in English; additional European languages are an advantage.

For more information or to apply. Please contact Luke Fines at Bio Talent with a copy of your CV:

Mid‑Senior level

Full‑time

Marketing and Project Management

Medical Equipment Manufacturing, Biotechnology Research, and Hospitals and Health Care

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