NXT​/Head of CRM; m​/f​/d

Head of CRM (m/f/d) – Gymondo

We empower people to lead a fit and healthy life. With Gymondo, 7

Mind and Buddy Fit, we support millions of people in building healthier routines – physically and mentally. To strengthen our central Marketing team, we’re now hiring an exceptional Head of CRM who will oversee lifecycle communication as a true growth lever, not a support function.

As Head of CRM, you own the entire user lifecycle across three leading wellbeing brands—from first activation to long‑term retention. In a dynamic and performance‑driven environment, you design behaviour‑science‑informed CRM, lead a high‑performing team, and turn Braze into a powerful growth engine. This is a strategic role with real visibility, meaningful influence, and measurable business impact.

• Build a behaviour‑science‑driven lifecycle strategy
• Use principles of behavioral psychology and habit formation to shape communication that truly influences user behavior.
• Transform insights into journeys that reduce friction, overcome resistance and increase long‑term adherence.
• Lead CRM for three brands with different motivations & usage patterns
• Develop a modular CRM system supporting Gymondo’s daily workouts, Buddy Fit’s live‑class dynamics and 7
  
  Mind’s mental health routines.
• Identify cross‑brand synergies while maintaining clear brand identity and user psychology.
• Own Braze as a strategic growth platform
• Lead the roadmap for Braze experimentation, segmentation, data flows and channel orchestration (email, push, in‑app, SMS).
• Collaborate closely with Product, Data & Engineering to ensure CRM data foundations are robust, real‑time and insight‑rich.
• Drive a strong test‑and‑learn culture
• Run structured experiments (A/B, multivariate, holdout tests) to continuously improve onboarding, activation and retention KPIs.
• Establish dashboards and performance rituals that turn learnings into better decisions.
• Build and lead a high‑performing world‑class central CRM team
• Hire, coach and develop lifecycle marketers, CRM specialists and automation experts.
• Strengthen collaboration with Product, Brand, Creative and Paid Media.

• Onboarding conversion
• Activation rates
• Weekly & monthly engagement
• Retention & churn
• Incremental revenue from CRM
• Audience health & channel performance

• 10+ years of experience in CRM / lifecycle marketing in subscription‑based consumer apps in the health and wellness vertical (digital fitness, nutrition, mental wellbeing, self development, habits and goal setting, digital therapy…)
• Deep understanding of behaviour‑change cycles, where people join with strong intent (“lose weight,” “get fit,” “feel better,” “learn a language,” “stop smoking”) but face motivation dips and the difficulty of forming new habits.
• Expertise in Braze with strong knowledge of segmentation, customer journey orchestration, Canvas Flow, Liquid, automation and triggers.
• Strong ability to design communications that support habit formation, reduce drop‑off points and gently guide users through moments of low motivation.
• Analytical and impact‑focused: able to interpret cohorts & isolate signals from noise and know how to measure incremental impact.
• Comfortable crafting journeys, defining data requirements and presenting strategy.
• Skilled at creating clarity and building structure in a multi‑brand environment.
• Ability to simplify complexity and build scalable CRM systems.
• Excellent English skills (German is a plus).
• A passion for wellbeing, fitness or mental health.

• 30 days of vacation per year
• 2 additional days off:
  December 24 (Christmas Eve) and December 31 (New Year’s Eve) are officially recognized as paid holidays.
• Hybrid working model (3 days in the office, 2 days working from home)
• 4 weeks of work from abroad per year
• A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development
• Free access to our digital wellbeing products (7
  
  Mind & Gymondo)
• Monthly mobility budget of €30 via Navit
• Family‑friendly benefits: childcare costs & sick days for children
• The office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks
• A wide range of opportunities for personal growth and development— including a €1,000 annual training budget
• Four‑legged colleagues are welcome in our pet‑friendly office!

We welcome what makes you unique. At 7

NXT, Gymondo and 7

Mind, we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love - you are welcome here.

Don't meet all the criteria? No problem. If you would like to shape the future of health & well‑being with us, we look forward to receiving your application.

Do you need a more accessible application process or do you have questions about the procedure? Write to us and we'll find a way.