Specialist m​/f​/d

Specialist, Performance (m/f/d) – Hamburg

Join Pandora’s North Europe operations based in Hamburg as a Specialist in Performance Marketing. In this role you will own Paid Search and display campaigns to drive measurable growth across all Northern Europe markets, acting as the key interface between Paid Marketing and E-Commerce.

• Channel Strategy & Planning
  Develop and execute Paid Search strategies for all Northern Europe markets using Google Ads, Microsoft Ads and complementary display campaigns (Google Display Network, programmatic platforms). Align Paid Search and SEO through the One Search approach, define campaign objectives, audience targeting, bidding strategies, and budget allocation. Collaborate with E‑Commerce teams to optimize product feeds, landing pages and promotional activities.
• Campaign Management
  Manage end‑to‑end Paid Search campaigns: keyword research, ad copywriting, audience segmentation, and feed‑based advertising (Dynamic Search Ads, Smart Shopping). Coordinate Performance Display campaigns to support lower‑funnel and remarketing objectives. Implement tracking and conversion measurement using Google Tag Manager, Adobe Analytics and platform‑specific tracking tools. Ensure compliance with platform policies and brand guidelines.
• Optimization & Performance
  Continuously monitor Paid Search performance and optimise for KPIs such as CTR, CPC, ROAS and conversion rate. Conduct A/B testing on ad creatives, copies, landing pages and bidding strategies. Use automation, scripts and feed management tools to improve efficiency and scale.
• Reporting & Analysis
  Create and maintain performance dashboards and regular reporting. Analyse campaign data to identify trends, opportunities and areas for improvement. Provide actionable insights to inform future strategy and budget planning. Set up Looker Studio dashboards for transparent performance monitoring.
• Collaboration & Communication
  Act as the bridge between Paid Marketing and E‑Commerce, ensuring alignment on product launches, feed optimisation and promotional strategies. Work closely with SEO specialists on One Search best practices. Liaise with external media partners and agencies to stay updated on trends and opportunities. Present campaign results and tactical recommendations to Pandora Global teams and internal stakeholders.

• Bachelor’s degree in Marketing, Business or a related field.
• 4+ years of hands‑on experience in Paid Search, inclusive PMAX and Demand Gen.
• Familiarity with SEO strategies and how they complement Paid Search.
• Display experience in DV360 is a plus.
• Knowledge of remarketing strategies and audience segmentation.
• Strong proficiency in SA360, Google Ads, Microsoft Ads.
• Experience with web analytics tools (Adobe, Looker Studio, etc.).
• Analytical mindset with a focus on performance metrics and ROI.
• Excellent communication and project management skills.
• Fluent in English; additional languages are a plus.

• 30 days of vacation and special leave days (e.g., birthday or wedding).
• Flexible working hours with mobile working options (2 days home office, 3 days office/week). Work from anywhere up to 20 days within 12 months.
• Personal and professional development through regular e‑learning modules, training and workshops.
• Gym membership at Fitness First at a reduced Pandora‑Corporate‑Rate.
• Running club: weekly running club with Alster‑run after working days.
• Corporate benefits and free access to a benefits portal for discounted tickets for events.
• Great discount on Pandora jewellery.
• Company‑subsidised public transport ticket (25€ of the Deutschlandticket).
• Mobile Working Kit Allowance (up to €500 for home office equipment).
• Lunch allowance: monthly pluxee vouchers for flexible use in restaurants and supermarkets.
• Attractive pension scheme with an insurance package.
• Employee referral programme with rewards for successful referrals.

• Dogs are welcome.
• Beautiful & modern office space in Hamburg city centre.
• Internationally successful company with a flat hierarchy.
• Highly motivated team with a can‑do attitude.
• Cozy coffee area for informal chats.

We celebrate special moments together – birthdays, corporate events in summer and at Christmas – with after‑work gatherings and team events as key highlights.

We dare you to apply. We are looking forward to welcoming you to Pandora.

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery. With over 100 countries, more than 6,800 points of sale and a commitment to sustainability, Pandora is a recognised leader in its industry.