VP, Engagement Strategy

About the role:

We are seeking a VP, Engagement Strategy to shape how brands show up in the real world across the channels, touchpoints, behaviors, and moments that influence patient action. This role translates brand strategy into connected omnichannel experiences, ensuring content and messaging are not only strategically sound, but delivered in the right place, at the right time, in the right way. This individual will serve as the day‑to‑day engagement strategy lead for clients and internal teams, building strategies that connect audience insight, platform behaviour, content, media, and measurement into experiences that drive engagement, affinity, and impact.

• Lead end‑to‑end engagement strategy across key accounts, owning direction, quality of output, and overall impact.
• Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel‑specific content guidance.
• Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviours, and decision‑making pathways.
• Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey.
• Partner cross‑functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life.
• Apply platform, channel, and performance insights to optimise activations against defined success metrics.
• Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact.
• Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback.

• 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
• Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
• Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel‑specific content strategy.
• Experience applying audience and behavioural insights, including segmentation, personas, channel behaviours, engagement patterns, platform insights, and decision‑making pathways.
• Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience.
• Collaborative cross‑functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.
• Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact.

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well‑being day, recognise 9 public holidays, along with gifted end‑of‑year holidays and an early Summer Friday finish in June, July, and August.

Access free counselling through our employee assistance programme and personalised health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family‑planning journey. You can also benefit from continuous opportunities to professionally develop with on‑demand training, support, and global mobility opportunities across the business.