Senior Product Marketing Manager

About the Position

Senior Product Marketing Manager
, Happy Co. This role owns the company’s product positioning, messaging, and go‑to‑market strategy across all ICPs, working closely with Product, Sales, and Marketing.

• Develop and maintain product positioning, messaging, and value propositions that differentiate Happy Co across all ICPs and product lines.
• Own GTM strategy and execution for new product launches, from launch brief through enablement materials.
• Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis.
• Create sales tools—battle cards, pitch decks, pricing guides, and talk tracks—that align with current messaging and accelerate conversion.
• Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases.
• Lead cross‑functional alignment through positioning briefs, product one‑pagers, and leadership updates.

• 5+ years of B2B SaaS product marketing experience, with a track record of owning full GTM launches end‑to‑end.
• Exceptional messaging and storytelling skills—translating complex product capabilities into customer‑centric narratives.
• Proven ability to influence without authority across Product, Sales, and Marketing.
• Experience conducting competitive analysis, customer interviews, and market research to inform positioning.
• Comfort working in a fast‑moving, ambiguous environment with a strong bias toward action and clarity.

• Work from anywhere supported by a flexible company culture.
• Opportunity to work for one of the fastest‑growing technology companies in the Prop Tech industry.
• Unlimited vacation time.
• Generous paid parental leave.
• Competitive and equitable pay.
• Monthly stipends to support wellness and home office expenses.

EEO Statement

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Happy Co upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company.

We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. Happy Co is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.