Creative Designer

Overview

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

As our Performance Creative Designer, you will develop high-impact creative for paid media programs, working as an embedded partner to Paid Media to continuously generate, test, and evolve creative. Your work will span channels including paid social, display, and other digital placements, with a focus on delivering a steady stream of new ideas. You will help establish a stronger model for performance creative at Asana, one that prioritizes originality, volume, and continuous testing while maintaining strong alignment with the brand.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

• Develop high-performing creative for paid media campaigns across channels including paid social and display.
• Own creative output for performance programs, producing multiple concepts and variations designed for testing in market.
• Translate campaign objectives, messaging, and product value into clear, compelling, and channel-appropriate creative.
• Partner closely with Paid Media stakeholders to understand testing plans, performance data, and optimization opportunities.
• Continuously iterate on creative based on performance insights, refining and evolving ideas over time.
• Generate new creative directions informed by trends, competing work, and emerging best practices.
• Balance speed and craft, delivering a high volume of quality work while maintaining brand consistency.
• Use AI tools to accelerate concept generation, variation development, and production workflows to increase the scale of creative testing.

• 4-6 years of experience in digital design, performance creative, or advertising, ideally within technology or agency environments.
• A strong portfolio demonstrating craft in paid media creative, including multiple variations and examples of iterative testing.
• Clear understanding of how creative performs across digital channels, including paid social and display.
• Ability to generate original ideas and translate them into effective, testable creative concepts.
• Strong visual craft with deep attention to hierarchy, clarity, and message communication.
• Experience using performance data and insights to inform creative decisions and improvements.
• Highly proficient in Figma and Adobe Creative Suite; experience with motion design is a plus.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.