Product Marketing Specialist​/Manager; m​/f​/d

Product Marketing Specialist / Manager (m/f/d)

In Germany - Berlin | Bonn | Cologne | Frankfurt/Main | Hamburg | Munich

We’re looking for a new colleague to join our fast‑growing Simon‑Kucher Engine team as a Product Marketing Specialist / Manager. Simon‑Kucher is a global consultancy that unlocks growth with purpose. We help clients optimize their marketing, sales, and pricing strategies, turning insight into action and delivering measurable commercial impact. Simon‑Kucher Engine is our digital products business, combining deep commercial expertise with technology and AI to help clients solve complex commercial challenges and achieve sustainable growth.

In this role, you will drive the go‑to‑market strategy and execution for the Engine product portfolio. Working closely with Simon‑Kucher’s global marketing team and Engine’s Product team, you will own the creation and execution of full‑funnel marketing plans that strengthen product positioning, drive awareness, and generate pipeline.

Are you interested in working in a team of digital evangelists with a can‑do attitude? Want to experience the dynamics of agile processes in open‑minded teams? How about getting creative in a startup atmosphere with a steep development curve and flat hierarchies? And most importantly, do you want to make a difference? Then you've come to the right place.

• Advance your career with exciting professional opportunities in our thriving company with an entrepreneurial and startup spirit
• Add to your experience with our projects that focus on growth, have a positive impact, and truly matter
• Voice your unique ideas in a corporate culture defined by openness and integrity
• Enjoy the opportunity to work from abroad (workation)
• Feel at home working with our helpful, enthusiastic colleagues who have great team spirit
• Broaden your perspective with our extensive training curriculum and learning programs (e.g. Linked In Learning)
• Speak your mind in our holistic feedback and development processes (e.g. 360‑degree feedback)
• Satisfy your need for adventure with our opportunities to live and work abroad in one of our many international offices
• Enjoy our benefits, such as hybrid working, daycare allowance, corporate discounts, and wellbeing support (e.g. Headspace).
• Unwind in our break areas where you can help yourself to the healthy snacks and beverages provided
• See another side of your coworkers at our frequent employee events and highly anticipated World Meeting and Holiday Party

• Apply your practical experience to define a clearly positioned marketing plan for the Engine product portfolio, collaborating with the Marketing team and key stakeholders.
• Plan and execute marketing initiatives, coordinating with Product teams and global/specialist marketing teams on campaigns, customer‑facing assets, events, account‑based marketing initiatives, and social media activities, ensuring alignment across teams and consistent execution.
• Partner closely with Product Managers throughout the product lifecycle, helping shape positioning, value messaging, and go‑to‑market plans for new features and product releases based on customer insight, market research, and competitive analysis.
• Establish clear objectives and KPIs for all marketing activities, monitor performance, and translate insights into recommendations that continuously improve campaign effectiveness and go‑to‑market execution. Use your research skills to study and understand industry trends, as well as the positioning of key competitors (pricing, new features, etc.) and market developments.
• Demonstrate your analytical skills by supporting and conducting win/loss analyses to understand product strengths and weaknesses.
• Develop sales enablement materials and customer‑facing content that help internal teams communicate Engine's value proposition effectively.
• Build strong working relationships across Engine product teams, global and regional marketing teams, and specialist marketing functions, driving clarity, alignment, and delivery in a collaborative, cross‑functional environment.

• Excited to apply your theoretical knowledge from your Bachelor’s or…