Senior Integrated Marketing Manager

Overview

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” Geotab advances security, connects commercial vehicles to the internet, and provides web-based analytics to help customers manage their fleets. Our open platform and Geotab Marketplace offer hundreds of third-party solutions, enabling businesses to automate operations by integrating vehicle data with other data assets. We process billions of data points daily and use data analytics and machine learning to improve productivity, optimize fleets, reduce fuel consumption, enhance driver safety, and meet regulatory changes.

Our team is growing, and we’re looking for people who follow their passion, think differently, and want to make an impact. Geotab is a fast-paced, ever-changing environment with opportunities to innovate, great benefits, and an inclusive culture. To see what it’s like to be a Geotabber, check out our blog and follow us on Instagram.

Geotab is seeking a Senior Integrated Marketing Manager who will act as the strategic architect and execution lead for Geotab’s major market-facing moments. The projects will vary in scope, complexity, and affected business area. If you love technology and want to join an industry leader, we would love to hear from you.

• Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers.
• Act as the central quarterback for ensuring frictionless execution across marketing teams to deliver unified campaigns that accelerate the pipeline.
• Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives.
• Design campaigns that target the early stages of the buyer journey (Awareness/Consideration), utilizing microsites and digital channels to capture research traffic and influence the funnel to improve the lead-to-close ratio.
• Integrate AI-driven tools and strategies to dominate share of voice in critical categories and influence Geotab’s sentiment and visibility against competitors in the context of large language models (LLMs).
• Define and track KPIs for launch success, moving beyond first- or last-touch attribution to identify leading/lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution.
• Manage relationships with external creative agencies and vendors to support campaign scale and ensure high-quality asset production.

• 8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization.
• Bachelor’s degree in Marketing or a related field; a preferred certification in marketing or a related discipline is an asset.
• Technical competence using workflow tools like Jira and Google Workspace; familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense).
• Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes.
• Exceptional ability to lead through influence, diplomacy, and the ability to work well under pressure in a fast-changing environment.
• Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued.
• Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through completion.

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top-up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

* The above are offered to full-time permanent employees only

Geotab supports a flexible hybrid working model with systems, programs, and policies to support both in-person and virtual work. You are welcome to come into offices as often as you like. When working from home, have a reliable internet connection with at least 50 Mbps download and 10 Mbps upload. Virtual work is supported with cloud-based applications,…