Marketing Director

Overview

Marketing Director — This is a remote position.

Department:
Marketing

Reports To:

Executive Leadership

The Marketing Director is responsible for leading X-Series USA’s marketing strategy, brand development, demand generation, product marketing, and industry positioning. This role oversees the planning and execution of marketing initiatives that support equipment sales, dealer development, and lifecycle customer engagement. The Marketing Director collaborates closely with Sales, Engineering, Service, Applications, and Operations teams to ensure marketing efforts accurately communicate product capabilities, reinforce X-Series’ service-driven culture, and generate qualified sales opportunities.

This position acts as the central leader for brand consistency, marketing performance tracking, and scalable marketing infrastructure development.

• Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets.
• Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development.
• Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events.
• Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows.
• Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts.
• Coordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth.
• Collaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows.
• Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools.
• Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns.
• Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development.
• Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth.
• Manage marketing budgets, vendor relationships, and external agency coordination.
• Build, mentor, and manage marketing team members as company growth requires.
• Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule.
• Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability.
• Other duties as assigned.

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 8+ years of marketing experience, preferably within B2B industrial, manufacturing, or capital equipment industries.
• 3+ years of marketing leadership or management experience.
• Demonstrated experience managing technical product marketing and trade show programs.
• Proven ability to develop marketing strategies that drives measurable revenue growth.
• Experience working cross-functionally with sales, engineering, and service organizations.
• Proficiency in CRM and marketing automation platforms (Zoho experience preferred).

• Strong strategic planning and execution skills.
• Excellent written, verbal, and visual communication abilities.
• Ability to translate technical product capabilities into customer-focused value messaging.
• Strong project management and organizational skills.
• Data-driven decision-making and marketing performance analysis capabilities.
• Creative problem-solving and brand development expertise.
• Ability to operate effectively in a fast-paced, growth-oriented environment.
• Strong collaboration and leadership skills across cross-functional teams.