Head of Marketing

🚀 Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

As a Marketing Manager at Whatnot, you will own the growth of a product category in the DACH Market, while helping shape how we scale categories across Europe. You’ll immerse yourself in local communities and cultural dynamics, design campaigns that resonate authentically, and drive acquisition and retention in your market. In this role, you will:

• Own buyer acquisition for your category in the DACH Market, developing campaigns and events that generate community buzz and grow demand on Whatnot

• Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first‑time buyers at competitive CAC — this is not a brand awareness play

• Develop high‑performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first‑time buyer growth.

• Lead the planning and execution of digital and in‑person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in the DACH Market

• Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into EU‑wide playbooks, and partner with US counterparts to adapt proven approaches for the DACH market

We offer flexibility to work from home or from one of our global office hubs, and we value in‑person time for planning, problem‑solving, and connection. Team members in this role must live within commuting distance of our Berlin, Germany hub.

We’re looking for a marketer with the experience and drive to take a category from zero to one in the DACH Market, using influencer, paid, and event marketing as growth engines.

• Experience:
  
  5–12 years in consumer or category marketing, ideally in fast‑paced, high‑growth environments. You’ve seen excellent marketing first‑hand and applied those lessons to drive measurable results

• Influencer marketing expertise:
  Proven track record building and managing a roster of influencers and creators as a performance channel, driving first‑time buyers at competitive CAC

• Creative & performance content:
  Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale

• Event marketing:
  Experience planning and executing digital and in‑person events that deliver measurable growth and community engagement

• Fluent in German & English (written & spoken) with a deep understanding of DACH market cultural and community dynamics

• Executional excellence & data‑driven mindset:
  Proven ability to fully own end‑to‑end campaigns, track KPIs, and optimize based on insights. SQL knowledge is a plus

• Mindset:
  Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast‑moving environments and aren’t afraid to roll up your sleeves

• Nice to have: passion for creator communities or categories that thrive on Whatnot (e.g., fashion, collectibles, sneakers), and prior experience working in marketplaces

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.