PR Manager, DACH

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Shark Ninja is the maker of class-leading Shark home and beauty products, and the innovative line of Ninja kitchen appliances. Our mission is to delight our customers with innovative products, and to positively impact lives in every home across the globe.

Based from our office in Frankfurt, we are seeking a Public Relations Manager to manage our media relations programme across DACH, reporting into the PR Country Lead. You will be a team player and a natural creative with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.

• Responsible for the strategic direction, development and execution of earned media activation across DACH
• Develop, drive and coordinate the strategy and execution of Shark Ninja’s corporate brand activity across DACH
• Manage external agency partners for Germany – including overseeing agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals
• Manage internal stakeholders and co-ordinate the wider teams in Shark Ninja to create impactful 360 campaigns
• Provide strategic PR counsel to the wider Shark Ninja business and senior leadership team
• Co-ordinate with our global teams to ensure synergy in activity
• Leverage existing media relationships and cultivate new contacts
• Manage media inquiries and high level interview requests
• Create content for press releases, byline articles and keynote presentations
• Manage crisis situations and comms to ensure best practice
• Monitor, analyze and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
• Evaluate opportunities for partnerships, sponsor ships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Experience working in Germany
• Fluency in the local language of German
• Experience of managing agencies (or coming from agency side at a senior level)
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, Instagram, Linked In etc.
• Event planning experience
• Creative thinker
• Self-starter who can hit the ground running
• An agile approach to a fast and ever-changing environment

• Open plan office with modern facilities, with home working available
• 25 days holiday plus bank holidays
• Benefits package including pension, healthcare and dental cover
• Staff discount across all of our products
• We strive to get smarter and are dedicated to integrating DEI in our…