International Marketing Innovation Leader Chips and Tortillas

International Marketing Innovation Leader for Chips and Tortillas

• Hybrid
• Marketing

Are you a consumer-focused senior leader with a passion for creating impactful growth opportunities?
Do you thrive in cross-functional and multicultural environments, build strong partnerships, and combine strategic thinking with an entrepreneurial mindset?
Do you want to shape the future of some of Europe's most loved snack brands?

From Tyrrells, Hula Hoops and McCoy's to Chio, funny-frisch, POM-BÄR and many more, our brands are enjoyed by millions of consumers every day across Europe, Australia and New Zealand.

Behind these iconic brands stands Intersnack, one of Europe's leading savoury snacks companies, driven by a passion for innovation, consumer insight and sustainable growth.

We are seeking an exceptional and strategic International Marketing Innovation Leader to drive the growth agenda for Chips and Tortillas, while leading flavour innovation across our portfolio.

This is a unique opportunity to shape category strategy across multiple markets, accelerate innovation, strengthen consumer relevance, and deliver sustainable business growth in a dynamic and evolving snacking landscape.

Develop, align, and drive the global category strategy for Chips, Tortilla and Flavour

Translate consumer insights, market trends, cultural shifts, category dynamics, and demand space opportunities into actionable growth strategies

Lead the international category core team by understanding local market needs, fostering collaboration, and building alignment around shared objectives

Define and lead the multi-year innovation pipeline end-to-end in close partnership with the R&D Category Leader and designated lead markets, while accelerating growth opportunities in areas such as Better-for-You snacking

Continuously assess and optimise the category portfolio across products, concepts, packaging, communication, pricing and simplification

Manage agencies and research partners with a strong focus on effectiveness, value creation, and return on investment

Own and manage the allocated international marketing budget

University degree in Business, Marketing, Economics, or a related field;
Master's preferred

12+ years of international FMCG marketing experience, ideally in food

Proven success in category leadership, innovation, and portfolio strategy

Strategic thinker with a hands‑on, results-driven mindset

Strong understanding of consumer behaviour, retail dynamics, and market trends

Experience with Demand Space frameworks and Ehrenberg-Bass principles is a plus

Proven ability to lead complex cross-functional initiatives and influence senior stakeholders across matrix organisations

Strong leadership skills with the ability to inspire, align, and mobilise international teams

International experience across multiple markets, combined with an entrepreneurial and collaborative mindset

Comfortable working independently and leading through influence without direct people management responsibility

Thrives in a dynamic, international, and lean headquarters environment

Fluent in English; additional languages are an advantage

Reporting Line
This position reports directly into the International Marketing & Innovation Director .

Location & Working Model
We strongly believe in the power of collaboration, teamwork, and face‑to‑face interaction. Therefore, we offer a flexible hybrid working model, with an expectation to be present 2-3 days per week, preferably in our Dusseldorf headquarters, or alternatively in one of our Intersnack offices in Europe.

Please note that this is not a fully remote position
. Occasional travel to local markets and international locations will be required.

An enjoyable, broad…