Senior Global Brand Manager

Nature offers increasing opportunities.

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Grow with us.

Bionorica, with approximately 2200 employees worldwide, is the German market leader for pharmacy-only herbal medicines.

For over 90 years, we have been unlocking the secrets of nature by combining the knowledge of traditional medicinal plant therapy with the forward‑looking results of scientific research.

‘Phytoneering’ is the formula of our success with which we have been on a growth course for years.

In this way, we open up new markets with innovative, highly effective herbal medicines.

For our location in Neumarkt (Oberpfalz), we are looking for a: (Senior) Global Brand Manager / Team Lead (m/f/d) To strengthen our Global Brand Management team, we are looking for a creative and strategic (Senior) Global Brand Manager / Team Lead – Franchise Head (m/f/d) who will take responsibility for our respiratory (Sinupret) or women´s health (Canephron) products.

• Development of a mid‑term vision, ambition, and strategy for our brands in the respiratory (Sinupret) or women´s health (Canephron) products sector, taking into account country‑specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels
• Responsibility for the entire brand experience throughout the product lifecycle
• Conducting analysis of campaign results and consumer insights for continuous improvement
• Management and maintenance of global brand books to ensure a consistent brand presence
• Conducting market and consumer research to derive actionable insights
• Leading the product portfolio and lifecycle management (LCM) to maximize market success
• Planning and monitoring brand budgets to ensure financial efficiency
• Sharing, reusing, and leading the global brand community to promote best practices
• Developing and implementing strategies to increase brand awareness and attractiveness
• Creating core creative ideas and campaigns to support our global brand strategy
• Defining compelling brand stories based on deep consumer insights
• Close collaboration with relevant country colleagues
• Depending on experience, qualifications and organizational needs, the role may include team leadership responsibility, contributing to the development of franchise priorities, capability building, and the successful delivery of business objectives

• Completed studies in marketing, business administration, or similar experience
• Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
• Proven track record in developing and implementing brand strategies and campaigns
• Strong analytical skills and experience in conducting market research
• Creativity combined with a strategic approach
• Ideally first experiences with the 'How Brands Grow' approach on evidence‑based marketing
• Ability to work in a dynamic international environment and lead cross‑functional teams (optional: previous experience leading a team)
• Proficiency in English (both written and spoken), basic German knowledge would be an advantage

• A globally operating, family‑owned company with a commitment to social responsibility
• Flexible working hours and home office options to support the balance between work and personal life
• Responsible fields of activity with a thorough onboarding process and performance‑based compensation with attractive social benefits and company pension scheme
• Exciting prospects in a globally growing company with a wide range of professional and personal development opportunities
• In addition, employees may be…