Channel Manager QSR

Channel Manager QSR (all genders) Amersfoort (NL) Sales & Marketing 32-40

Can you turn customer challenges into winning menu solutions across some of Europe’s leading QSR brands?
As Channel Manager QSR, you manage a portfolio of international Quick Service Restaurant (QSR) customers including brands such as KFC, Burger King and Starbucks. You build strong customer relationships, identify growth opportunities across desserts and other dairy solutions. Together with cross-functional teams of R&D, culinary and commerce, you translate customer needs into successful business opportunities across Europe.

• Minimum of 8 years of proven experience in marketing
• Proven experience in channel marketing management, marketing at large international accounts
• Delivering innovation/ application led growth
• Working in Matrix organizations
• Good knowledge of the B2B and Food service market (QSR is a pre)
• Customer focus: great curiosity for customer (operator) insights and thinking outside in
• Knowledge of Financial Management
• Ability to translate customer needs into scalable portfolio solutions
• Effectively sets up strategies and plans
• Excellent stakeholder management skills across global customer and internal cross-functions teams
• Ability to influence without formal authority in a matrix organization
• Strong presentation and negotiation skills at customer level

At Friesland Campina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Campina, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact.

• Salary between €5,250 and €7,150 gross per month (full-time), depending on experience and fit for the role.
• A work week of 32 to 38 hours, a 5% year-end allowance, 12,5% company bonus, 8% holiday allowance and a pension scheme.
• Hybrid working with flexible working hours, a train card and/or €0.23 per km (max. 30 km one way).
• 200 hours of annual leave, with the option to buy or sell up to 40 hours.
• A laptop, phone and home office equipment to support flexible working.
• Wellbeing and inclusion initiatives, such as health support, employee assistance programs and diversity initiatives.
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee.

As Channel Manager QSR, you are responsible for growing Friesland Campina Professional’s business with a portfolio of leading international Quick Service Restaurant (QSR) customers, including brands such as KFC, Burger King and Starbucks. You will own strategic customer relationships, identify growth opportunities and translate customer needs into innovative menu concepts and scalable commercial solutions.
You operate at the intersection of sales, marketing, innovation and customer strategy. Together with cross-functional teams of Friesland Campina and the customer, you develop winning propositions across desserts and dairy-based solutions. You help shape innovation roadmaps, create customer plans and ensure successful execution across multiple European markets.
In this role, you will:

• Manage and develop a portfolio of international QSR customers
• Build strong relationships with customer menu, innovation, marketing and procurement teams.
• Translate QSR customer strategies, menu priorities and market insights into actionable account plans, innovation roadmaps and scalable growth opportunities.
• Own the end-to-end delivery of customer projects, from opportunity identification and concept development through internal alignment, customer sell-in and in-market execution.
• Lead the conversion of strategy…