Marketing data analyst in mobile games

Wooga is a game studio and part of Playtika. It develops Hidden Object Games, including June’s Journey, which brings joy to millions of players worldwide.
* Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Design, build, and maintain automated, interactive Tableau dashboards showing the Marketing team current performance and KPIs
• Analyze large-scale marketing data to identify insights that inform user acquisition strategies and business growth
• Help define how to measure and monitor marketing channels, creatives, budget allocation, and campaign performance
• Develop an analysis strategy and analyze complex campaigns and A/B tests systematically and on a one-off basis
• Provide data-driven recommendations to help Marketing Managers optimize campaigns across channels, including Facebook Audience Network, Snapchat, and Tik Tok
• Partner with Data Engineering on data gathering and signal sharing, integrate third-party data providers such as Apps Flyer and Kochava, democratize data through reporting tools and AI Agents, and innovate workflows
• Communicate actionable results and data-driven findings clearly and concisely across the organization

• Recent experience in a data analyst role
• Experience with app attribution services such as Apps Flyer or Kochava
• Literacy in Agentic Workflows and other productivity and modern self-service data innovations
• Effective use of SQL in an enterprise data environment and a good understanding of commonly applied statistical techniques
• Strong experience using Tableau or similar tools to build interactive dashboards and visualizations
• Good problem-solving skills and ability to identify logical connections between marketing spend, consumer behavior, and data
• Deep understanding of the digital advertising market, consumer marketing communication patterns, user acquisition patterns, and mobile app growth
• Ability to design, communicate, visualize, or report analysis clearly to technical and non-technical audiences
• The desire to learn and willingness to solve problems are valued more than experience on paper; candidates are encouraged to apply even if they do not meet every requirement
• Будет плюсом:
  Experience in digital advertising, performance marketing, or the app industry; basic programming knowledge

• 18-Month contract
• Generous relocation package and home search support for candidates not already located in Berlin
• Cooperation with kindergartens
• Significant education budget and extra days off for self-development
• Meet-ups, talks, brown bag lunches, internal training, and workshops
• Yoga, a mindfulness app, sports and transport subsidies, and a Purpose Day to donate time to a worthy cause
• German language classes for employees and their significant others
• Hybrid work model: work in the office with the team twice a week; choose to work from home or the office on the other three days
• 10 Days a year to work from abroad