Brand Manager; m​/f​/d; Germany; Remote

Stellenbezeichnung: Brand Manager (m/f/d) - Germany (Remote)
** Das Unternehmen
** Die Canopy Growth Germany GmbH, Teil der börsennotierten kanadischen Canopy Growth Corporation, ist eines der führenden Cannabisunternehmen in Deutschland. Als Canopy Medical, unserer globalen Medizinmarke, entwickeln und vertreiben wir innovative Wirkstoffe auf Cannabinoid-Basis zur Herstellung von verschreibungspflichtigen Medikamenten für verschiedene Anwendungsgebiete, die das Leben von Patienten entscheidend verbessern können. Langjährige Erfahrung, wissenschaftliche Expertise und höchste Qualität machen uns zu einem Vorreiter auf diesem Gebiet in Deutschland.

Als engagiertes und global agierendes Unternehmen bieten wir unseren Mitarbeitern vielfältige Entwicklungsmöglichkeiten in spannenden und abwechslungsreichen Positionen, in denen sie unsere Innovationskraft und Wachstumsstrategie aktiv mitgestalten können

The Brand Manager Germany is responsible for developing and executing the local brand and marketing activities for our Brands in the German medical cannabis market.

The role focuses on brand communication, online marketing, campaign execution, launch support, customer-facing materials,
** telemedicine e-commerce execution
** and structured market feedback for product development. The Brand Manager ensures that Tweed is positioned as a modern, recognizable and differentiated medical cannabis brand while staying fully aligned with regulatory and compliance requirements.
** Key Responsibilities
*** Develop and execute local Canopy Medical, Spectrum Therapeutics and Tweed,  brand activities in Germany.
* Manage online marketing, newsletters, website content and digital campaigns.
* ** Support telemedicine and e-commerce execution for our Brands, in alignment with the country head’s strategy and commercial direction.**
* ** Coordinate operational execution with telemedicine and e-commerce partners, including content, campaign assets, product visibility, launch communication and customer journey improvements.
*** Coordinate social media content and digital assets within compliance boundaries.
* Support product launches with brand communication, campaign materials and sales tools.
* Create and coordinate customer-facing materials for pharmacies, physicians,
** telemedicine partners, e-commerce platforms
** and sales teams.
* Ensure consistent brand messaging, tone of voice and visual identity across all channels.
* Work closely with Product Management, Sales, Regulatory, Medical, Customer Service, Operations,
** telemedicine/e-commerce partners
** and Global Brand teams.
* Collaborate with Operations to align brand and launch activities with availability, timelines, packaging, supply topics and operational feasibility.
* Collect and structure feedback from Sales, customers, pharmacies, physicians,
** telemedicine partners, e-commerce channels**, events and market observations.
* Provide regular feedback and input for product development, portfolio improvement and future launch planning.
* Support trade fairs, events and customer activations.
* Monitor competitor communication, market trends and customer feedback.
* Track basic campaign performance and identify optimization opportunities.
** Role Scope
** Product Management, portfolio strategy, product selection, lifecycle management,
** telemedicine strategy and commercial direction
** remain part of the existing leadership and Product Management structure. The Brand Manager supports these areas from a brand, communication, market feedback and execution perspective but does not replace product ownership or commercial strategy ownership.
** Candidate Profile
*** Solid experience and degree in brand management, online marketing, product marketing,
** e-commerce, telemedicine execution
** or campaign management.
* Strong communication…