VP of Sales; Europe, Remote

Overview

We’re looking for a strategic, execution-driven VP of Sales to lead global revenue growth and scale our sales engine for the next phase. You’ll own pipeline generation, revenue targets, and lead a growing team of AEs and SDRs - evolving our inbound-led, sales-assisted motion into a high-performance, multi-channel operation. This role is built for a SaaS sales leader with experience in $20M to $50M ARR growth environments, who knows how to balance inbound with outbound, ABM, and signal-based selling.

You’ll bring clarity and direction to our GTM motion, develop new routes to market, refine our ICPs, and elevate sales as a strategic force within the company. If you’re a data-driven builder who thrives in fast-scaling SaaS, leads with vision and rigor, and loves developing high-performing teams - you’ll feel right at home here. Bonus points if you’ve sold into the creator or e-learning space, and have hands-on experience with AI-powered sales workflows and automation.

• Own and evolve our GTM and sales strategy across SMB and Mid-Market segments
• Build pipeline coverage through a mix of inbound, outbound, ABM, and product-led signals
• Define KPIs, forecasting models, and sales dashboards to bring rigor, visibility and efficiency to improve predictability of pipeline and revenue
• Scale a distributed team of AEs and SDRs, with clear onboarding, enablement, and coaching systems

• Scale our outbound motion by establishing segmentation criteria and ICP prioritization, messaging frameworks, multichannel cadences, tooling stack, and success metrics
• Collaborate with Marketing on ABM programs and campaigns to warm up cold accounts and shorten sales cycles
• Leverage usage-based and intent data to identify high-probability accounts (signal-based selling)

• Align deeply with Product, Marketing, and Customer Experience to drive conversion across the full lifecycle
• Close the feedback loop to ensure sales insights inform ICP, pricing, positioning, and product roadmap
• Champion the voice of the customer internally and elevate the strategic role of sales in company-wide planning

• Strengthen our CRM and Rev Ops infrastructure (Hub Spot + BI) to drive performance and forecast accuracy
• Leverage product data and AI tools to optimize trial conversions, upsells, and sales efficiency
• Integrate PLG principles and signals into sales workflows by defining how sales will engage trial users, identifying product-qualified leads (PQLs), and tailoring outreach based on in-product behaviour

• 4+ years leading B2B SaaS sales teams at Director level or above, ideally in $20M-$50M ARR growth environments
• Proven success scaling revenue and building high-velocity teams in both inbound-led PLG and outbound/ABM models
• Strong GTM instincts - able to zoom out for strategy and zoom in to troubleshoot pipeline, process, or people issues
• Deep experience with CRM, Rev Ops, and forecasting tools (especially Hub Spot), including BI dashboards and signal-based lead scoring
• Obsession with sales metrics: CAC payback, pipeline coverage, conversion rates, and rep productivity
• Strong leadership and coaching skills - you know how to hire, develop, and retain top performers
• Demonstrated experience leading organizational change, including redefining roles, aligning stakeholders while maintaining team engagement
• High EQ, low ego, and a bias for execution in fast-moving, remote-first environments

• Strategic, but love to roll up your sleeves
• Comfortable with ambiguity and fast change
• Transparent, accountable, and low-ego
• Passionate about scaling systems and people
• Culturally aligned with a caring, high-feedback, high-autonomy…