Senior Product Marketing Manager; Remote

Company Overview

EPS Learning provides Science of Reading–aligned PreK–12 literacy solutions that help schools deliver effective, evidence-based instruction. Our portfolio includes trusted programs such as SPIRE®, SPIRE Up®, and Wordly Wise 3000®, supporting students across all tiers of instruction through print, digital, and blended learning solutions. We partner with districts nationwide to strengthen literacy outcomes and expand access to ESSA-aligned, evidence-based practices.

Backed by a private equity partner, EPS Learning continues to invest in product innovation and go-to-market capabilities to support long-term growth and impact. If you are motivated by meaningful work and want to help improve literacy outcomes for students across the country, you’ll find a collaborative, mission-driven team at EPS Learning committed to making a difference in classrooms every day.

The Senior Product Marketing Manager plays a critical role in driving the success of EPS Learning's literacy solutions and supporting the company's overall growth strategy. This role is responsible for product positioning, messaging, go-to-market planning, sales enablement, customer communications, and launch execution across the EPS Learning portfolio. This role works closely with Product, Sales, Customer Success, and Marketing to ensure products are effectively brought to market and supported throughout the customer lifecycle.

This position serves as a key connector across teams, helping translate product strategy into clear customer value and enabling internal teams with the messaging, tools, and resources needed to drive adoption and growth.

This position requires a combination of strategic thinking, cross-functional leadership, and hands‑on execution. The ideal candidate is comfortable leading initiatives, facilitating alignment among stakeholders, influencing decisions without direct authority, and managing multiple priorities in a fast-paced environment. This role regularly partners with senior leaders across the organization and plays a key role in supporting major business initiatives, product launches, portfolio transitions, and pricing programs.

• Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas.
• Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications.
• Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation.
• Serve as a steward of product messaging across the organization.

• Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs.
• Develop launch plans, communication strategies, enablement resources, and supporting materials.
• Coordinate cross‑functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams.
• Help ensure organizational readiness and successful execution of launches and key initiatives.

• Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs.
• Develop audience‑specific communication plans and messaging strategies that support customer adoption and engagement.
• Facilitate collaboration among stakeholders to ensure a consistent customer experience and coordinated execution.
• Support executive leaders by driving initiatives from planning through implementation.

• Develop and maintain sales presentations, battle cards, FAQs, competitive comparisons, talk tracks, and other enablement resources.
• Partner with sales leadership to improve field readiness and messaging effectiveness.
• Support training and readiness efforts for Sales and Customer Success teams.
• Provide ongoing competitive and market insights to customer‑facing teams.

• Conduct market research, customer interviews, surveys, competitive analysis, and…