Director, GTM Data Governance & Strategy

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

Samsara’s go-to-market engine runs on data. As we scale globally, the quality, clarity, and accessibility of that data directly impacts rep productivity, forecast accuracy, customer experience, and revenue growth.

We are hiring a Director, GTM Data Governance & Strategy to own and improve the integrity, structure, and usability of Sales data across systems. This leader will not only define standards — they will drive adoption, fix what’s broken, and ensure our data environment accelerates revenue performance.

This is a high-ownership role for someone who is equally comfortable setting direction and diving into execution. When needed, you will personally step in to unblock initiatives, drive cross-functional decisions, and move work from ambiguity to shipped solutions.

• Improve data accuracy, completeness, and reliability across Salesforce and adjacent GTM systems
• Identify root causes of data breakdowns and implement durable fixes
• Establish clear ownership models and enforcement mechanisms for critical fields and processes

• Define and track KPIs that connect data quality to pipeline visibility, forecast accuracy, and sales productivity
• Launch scorecards and reporting that drive behavior change, not just dashboards
• Ensure GTM leaders trust the data used to run the business

• Translate ambiguous business needs into clear system and process changes
• Personally lead high-priority initiatives from problem definition through rollout and adoption
• When necessary, roll up your sleeves to design workflows, define field structures, and partner directly with systems teams on implementation

• Create a prioritization framework for GTM data improvements
• Implement intake and change management processes that balance speed and governance
• Develop repeatable playbooks for launching new data requirements across regions and segments

• Work closely with Sales, Marketing, Finance, Systems, and Data Engineering to align on definitions and execution
• Influence executive stakeholders with clarity and data-backed recommendations
• Ensure GTM data strategy supports long-term company scale

• Hire and develop a team that combines systems thinking with operational execution
• Set a high bar for ownership, speed, and measurable outcomes
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

• Sales leadership reports materially higher trust in pipeline and forecast data
• Clear data ownership and accountability models are in place across GTM
• Critical revenue-impacting fields have measurable accuracy and completeness targets
• New GTM initiatives launch with clean, standardized data foundations
• T…