Senior Product Manager (Remote​/Stuttgart, DE

APCOA – We connect parking, mobility, and urban life. The APCOA Group is Europe's leading full-service parking management company with 50 years of industry expertise. The company leverages international competence with experts from 12 European countries and boasts an extensive customer portfolio. The Group manages approximately 1.5 million individual parking spaces at over 12,000 locations. The company's roughly 5,000 employees contribute their know-how and local expertise to provide excellent services to retail and business customers.

APCOA's goal is to offer intelligent parking solutions that meet the needs of the modern, connected consumer by providing them with an equally connected parking garage. As a private equity-backed company, we pursue an ambitious growth strategy and would like you to join us on our journey of digitalization as a

Stuttgart or remote

As a Senior Product Manager in Digital Products & Innovation, you'll actively shape the future of our digital parking products – hands‑on. We're not looking for an ivory tower strategist, but a real go‑getter: someone who takes responsibility, gets stuck in, and isn't afraid to tackle tasks that aren't in the typical senior PM textbook. With us, you'll seamlessly transition between roadmap workshops and ticket writing, between strategy decks and bug reproduction in app testing.

You'll be responsible for your own products and features end‑to‑end – from the initial idea through development to rollout – and play a key role in further expanding APCOA's market leadership in digital parking solutions.

• Assume strategic and operational responsibility for selected digital products and features – not just to "be responsible", but to actively shape, develop and deliver them.
• Independently develop, prioritize, and further develop the product vision, roadmap, and backlogs together with the Head of Product Management – including clearly written user stories, acceptance criteria, and refinements that you prepare yourself.
• Identify, develop and implement innovative product ideas, optimizations and features – even if that means sketching a prototype in Figma, conducting a competitor test or formulating a feature concept down to the smallest detail.
• Analyze product performance based on relevant KPIs – you pragmatically build your own dashboards and reports (basic SQL or analytics knowledge is invaluable here), instead of waiting for input from others.
• Regularly test our apps and products ourselves, reproduce bugs, document feedback clearly, and even listen in on calls on the hotline or go into the field to observe real users parking.
• Work closely with cross‑functional teams from app development, marketing, sales, IT and operations, and act as a central interface – even when you don't have a project manager by your side and are organizing appointments, minutes or status updates yourself.
• Coordinate the implementation in consultation with other APCOA countries and international service providers – including tedious details such as backlog maintenance, release notes, or documentation updates.
• Participate in the selection and management of external partners and service providers, write briefings yourself and critically accept deliveries.
• Conduct continuous market, competitive and trend analyses – for us, this also means: doing our own research, clicking through competitors' apps ourselves, compiling our own data.
• Provide technical guidance to junior colleagues without withdrawing from operational work – you lead by example, not by delegating.

• Several years of relevant professional experience in digital product management, ideally in a B2C and/or B2B environment – and above all, a strong hands‑on mentality:
  You don't wait for tasks to come to you, but see what needs to be done and get started.
• The clear stance that no topic is "below your pay grade":
  Whether it's backlog refinement, an app store screenshot, a testing session, or a stakeholder update – you take on what's needed right now, instead of waiting for the perfect process.
• Solid experience in agile working methods (Scrum, Kanban) as well as confident, daily use of tools such as…