Growth Marketing Manager Shell

Your role We're looking for a native German-speaking Growth Marketing Manager to lead the marketing strategy for Shell Germany, owning the full customer journey from acquisition and activation through to retention and growth. Working as part of our European Centre of Marketing Excellence, you'll develop and execute high-impact campaigns across paid media, SEO, AI-powered content, website optimisation, CRM, lifecycle marketing and value-added services, partnering closely with Sales, Product and Digital teams to accelerate pipeline, strengthen the Shell brand and drive commercial performance.

What We Need Corpay is currently looking to hire a Growth Marketing Manager, Shell Germany within our Shell reseller / EUF Marketing division. This position falls under our Marketing line of business and is located in Germany. In this role, you will lead the strategic development and execution of growth-focused sales and marketing initiatives that drive brand visibility, customer acquisition, activation, retention, and lifecycle value across the DACH Shell reseller region.

You will own the Germany marketing plan and support delivery of the Germany Growth Plan across demand generation, digital optimisation, value proposition development, and customer lifecycle performance. You will report directly to the Marketing Director and regularly collaborate with Sales, Product, Digital Marketing, Data, Content, Brand, Marketing Automation, CRM/Salesforce, Customer Success, and the wider European Centre of Marketing Excellence teams.

As a Growth Marketing Manager, Shell Germany, Corpay will set you up for success by providing:
Assigned workspace in the Germany office Company-issued equipment Formal, hands-on training, if applicable

• Defining the full marketing strategy for Shell Germany, aligned with commercial priorities and the Germany Growth Plan
• Identifying target segments, industry verticals, and priority channels to maximise customer acquisition, brand strength, and volume growth
• Developing Germany-specific value propositions across core offerings, Value Added Services, Extra Netz, Parking, Carwash, and Shell Premium products
• Integrating local market insights into positioning, messaging, and campaign strategies
• Working with the Digital team to monitoring Germany’s paid media strategy, lead quality, performance, and cost efficiency
• Leading outbound programmes including lost-lead recovery, prospecting workflows, and structured winback activity
• Managing purchased data to support targeted nurture campaigns, outbound activity, and prospect expansion
• Overseeing website visitor data enrichment using third-party data tools such as Zoom Info to increase pipeline potential
• Owning the management and performance of Germany’s website presence, ensuring strong UX, traffic growth, and conversion pathways
• Collaborating with the Content Manager to delivering SEO improvements, content optimization, and LLM-driven enhancements that support organic lead growth
• Driving continuous website testing and optimization aligned with CRO, acquisition, and customer experience goals
• Ensuring website messaging, product information, and value propositions remain accurate, relevant, and up to date for the German market
• Working with the E2E team to leading ecommerce conversion rate optimization and improving lead-to-sale performance
• Using data and experimentation to identifying funnel friction points and driving improvements across landing pages and digital journeys
• Building a structured testing roadmap in partnership with digital teams to increase conversion performance
• Developing customer activation programs tailored to Germany to reduce early-life attrition and accelerate engagement
• Owning lifecycle…