Head of New Business Sales – Enterprise Software​/ERP

Location: Southern Germany – Stuttgart, Frankfurt, Karlsruhe or Munich regions preferred

Package: €190,000 OTE (flexible up to €209,000 for exceptional candidates) + Equity + Additional Bonuses

Working arrangement: Hybrid – approximately one office day per week, with customer travel

Chapman Tate Associates has been exclusively retained by an established, private equity-backed enterprise software business to appoint a Head of New Business Sales for its German operation.

This is an exciting opportunity for an experienced software sales leader to take ownership of a dedicated new-business sales team and play a pivotal role in accelerating the organisation's transition towards cloud and subscription-based solutions.

Our client has an established presence within the industrial and manufacturing mid-market, a strong customer base and significant opportunities for new-logo growth.

Reporting to the VP of Sales, you will lead and develop a team of new-business sales professionals, driving sales performance, pipeline development and cloud adoption across Germany.

This is a hands‑on leadership position requiring someone who can combine strategic thinking with practical coaching and deal execution.

• Lead, coach and develop a team of new-business sales professionals.
• Drive new-logo acquisition and accelerate cloud/SaaS revenue growth.
• Establish a structured, performance‑driven sales culture with clear accountability.
• Take ownership of sales forecasting, pipeline management and revenue performance.
• Work closely with BDR, marketing and presales teams to improve lead generation and conversion.
• Support the team in complex, multi‑stakeholder enterprise software sales cycles.
• Introduce best practices around Salesforce CRM, sales methodology and pipeline discipline.
• Identify opportunities for cross‑selling and broader solution adoption.

• A proven B2B software sales leader with at least 3–4 years of successful people management experience.
• A demonstrable track record of developing salespeople and improving new‑business performance.
• Strong experience selling cloud/SaaS or enterprise software solutions.
• Experience operating within the German mid‑market.
• A hands‑on, player‑coach leadership style.
• Strong pipeline management, forecasting and CRM discipline, ideally using Salesforce.
• Experience collaborating with BDR, marketing and presales functions.
• Professional fluency in German and English.
• Based in Southern Germany, with the ability to attend the office approximately once per week.

• €190,000 OTE, with flexibility up to approximately €209,000 for exceptional candidates.
• Equity participation within a private equity‑backed software business.
• Additional performance‑related bonuses.
• Opportunity to lead an established team and influence its future direction.
• A key leadership role in a cloud‑focused commercial transformation.
• Strong support from senior leadership, marketing, BDR and presales teams.

All enquiries will be handled in the strictest confidence.