CRM Specialist; m​/f​/d Digital Marketing

CRM Specialist (m/f/d) Digital Marketing

Panasonic Heating & Ventilation Air-conditioning Europe | As soon as possible

Are you looking for a new opportunity that offers meaningful work with true purpose? We would love to welcome you to our multinational team! Your growth is our growth. We invest in your future by enhancing your skills and abilities through training opportunities and interesting challenges. At Panasonic, we believe in the power of collaboration - only together can we continue to expand our innovative edge and exceed our customers’ expectations.

We are a powerful brand with a rich company culture, based on our 7 principles. It's not just about what we do, but how we do it. To fulfil our social responsibilities, we will continue to do what we have done for over 100 years - to enrich people’s lives at home and at work, and move society forward.

• Serve as the main contact for the Partner Portal, overseeing content, user access, performance, and continuous improvements based on partner and internal feedback.
• Enable local sales offices to embed the portal into daily workflows and monitor adoption through usage reporting and actionable insights.
• Manage end-to-end Marketing Automation activities, including campaign setup, segmentation, lead scoring, email journeys, and performance tracking.
• Support the Sales organization with day-to-day Salesforce usage, troubleshooting, best practices, and data quality.
• Act as the liaison between business and technical teams to drive effective adoption of CRM, Marketing Automation, and the Partner Portal across departments.
• Develop, roll out, and maintain training materials, product documentation, loyalty campaigns, and partner engagement tools (e.g., certifications, co-branded assets, deal registration, and incentive tracking).

• Bachelor’s degree in Business, Marketing, IT, or related field, with 3+ years of experience in CRM administration, partner management, and SaaS environments.
• Experience with CRM platforms, partner portals, and marketing automation tools (e.g., Salesforce, Microsoft Dynamics, ZiftONE, Impartner, Allbound, Salesforce Marketing Cloud, Hub Spot).
• Strong understanding of channel marketing, partner enablement, onboarding, training, engagement, and customer-/partner-centric best practices.
• Solid knowledge of API integrations, general IT landscapes, data synchronization concepts, basic troubleshooting, and project management.
• Excellent English communication and collaboration skills, ability to work with virtual and international teams.
• High self‑motivation, strong problem‑solving skills, and awareness of relevant legal and regulatory requirements.

• A challenging strategic role where you can actively contribute to the company's success and take on responsibility.
• International work environment.
• Variety of training and development opportunities.
• Attractive remuneration package, social, fitness & health benefits.
• Flexible working hours.
• Generous mobile working option.
• High Work‑Life Balance.

Panasonic is one of the largest and leading electronic product manufacturers in the world. The depth and variety of our research capabilities, manufacturing expertise, high quality and sophisticated products have remained strong since 1918. Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we will realize ideal lifestyles and societies solving social issues globally.

Learn more about Sustainability at Panasonic.

Please find here more information about Panasonic as an employer.

Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected for who they are as individuals, valued for what they do and celebrated for their contribution to our business and our community. We are committed to promoting inclusion for the success of our business.

Panasonic is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, and disability, or any other characteristics.

Panasonic Heating & Ventilation Air-conditioning Europe
Alicia Ahrens-Ochs
Hagenauer Str. 43
65203 Wiesbaden

Apply now