Contact Page - Marketing Bachelor of Arts Program in Rome

John Cabot University, Rome:
Study marketing abroad in Italy with John Cabot University (JCU)! Located in the heart of Rome, JCU provides quality 4-year Bachelor of Arts (BA) and 2-year Associate of Arts (AA) degrees in marketing taught in English to students from the U.S and around the world. This degree was designed to prepare you to start a career in marketing by combining the necessary tools, knowledge, and skills required in today’s world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. JCU is accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools. 

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4-year Bachelor of Arts Degree Program in Marketing
For English-speaking students from all over the world 
Studying marketing at JCU will develop and amplify students’ teamwork, decision-making, leadership, creativity, and communication skills in the context of an international environment.

The curriculum of the major provides you with a firm basis in the core conceptual fields for a marketing professional, including the study of consumer behavior theories and market dynamics, the comprehension of the marketing strategy scope, and the specific operation fields such as communication and branding efforts, product and service management, pricing decisions and distribution/value chain/demand management.

This exposure to diversity provides an ideal training ground for preparation to work in our global world.
 
Core curriculum courses include: 
- Business Communications
- Principles of Macroeconomics
- Principles of Microeconomics
- Principles of Marketing
- Market and Marketing Research
- Consumer Behavior
- Service Marketing OR New Product Management
- Integrated Marketing Communications
- Strategic Marketing Management
- Finance

We also provide a 2-year Marketing Associate of Arts degree program.