Contact Page - Fashion Marketing Degree in Paris, France

IFA Paris Fashion School:
Earn an internationally-recognized degree in fashion marketing from International Fashion Academy (IFA) Paris! Situated in the center of Paris, IFA Paris is a leading international fashion school, and has a partner school in Shanghai, China. The 3-year Bachelor degree in Fashion Marketing is taught in Paris, with students studying for 10 academic weeks in Shanghai during the second year. By bringing together a diverse, international group of students, IFA Paris gives students the opportunity to gain a global perspective on fashion. Taught entirely in English, this unique, multidisciplinary course allows you to build career skills and gain a full understanding of all aspects, opportunities and challenges of working in the fashion marketing field.

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Bachelor Degree in Fashion Marketing Course:
3-years taught in Paris with 10 academic weeks in Shanghai during the second year
This multidisciplinary course covers a wide range of modules including Marketing Communication, Brand Development, Fashion Buying, Fashion Styling, Consumer Behavior, Trends and Digital Marketing. During the course, students will have the opportunity to attend fashion events and exhibitions, visit leading brand stores, design studios and factories, and listen to guest speakers.

Course Content:
- Year 1:  You will be introduced to fashion through the contemporary history, culture and the business of fashion design modules. You will familiarize yourself with the fundamentals of our four core groups: Marketing & Communication, Fashion, Business and General professional skills and knowledge. You will quickly progress in the world of marketing & communication with general Marketing, Communication, Branding and Consumer Behavior modules.

- Year 2:  By the end of the first semester, your knowledge of fashion will have been greatly enriched through modules introducing the Fashion Industry Cycle, Trends and Fashion Sociology. The second semester starts in Shanghai where most modules will focus on emerging markets, especially China, including Consumer Behavior, Branding, and Chinese Economy & Society. You will also be introduced to Intellectual Property Laws while in Shanghai.

- Year 3:  In the first semester, you will dive into the exciting world of advertising and fashion media, and familiarize yourself with the industry’s highly demanded knowledge of digital marketing. By the end of the semester, you will have gained essential practical skills through Marketing Communication; Fashion Retail Management, Fashion Distribution Panorama, and Fashion Buying. In addition, you will acquire the essentials of Fashion Brand Management. During the last semester, you will enhance your professional skills with practical and stimulating modules like Visual Merchandising, Fashion Styling, E-Commerce, Event and Fair Organization, and Entrepreneurship.

Further Bachelor Degree Program:

Bachelor Degree in Fashion Design & Technology - 3 years in Shanghai or Paris
Taught entirely in English, this degree program teaches you the essential skills and knowledge you need in design and computer-aided design, pattern-making and draping. During your second year, you begin to apply the skills you learned in your first year through practical learning of design, focusing on fabrics and trends and creating a variety of garments. In the final year, you will choose which field you would like to specialize in: fashion design and computer design, pattern making & draping, or marketing.