Senior Franchise Training Coach- North region

Overview

The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit.

Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory.

We’re looking for a seasoned and strategic Senior Franchisee Training Coach to lead and expand the training and development function across our dynamic and growing sushi franchise network. This includes both franchise-operated locations and corporate-run kiosks in retail settings. In this critical role, you’ll ensure our franchise partners and PAC teams are fully prepared to deliver exceptional food, flawless operations, and a consistently outstanding customer experience.

From designing impactful training programs to coaching trainers and embedding brand standards, you’ll play a key role in shaping the success of our teams across the board.

• As Senior Franchisee Training Coach, you’ll lead the onboarding of new franchise partners and PAC teams, providing structured, hands-on learning across sushi operations, food safety, team leadership, and customer experience. Ensuring operational readiness will be at the heart of your work—making sure every team, whether brand new or long-established, consistently upholds our food, service, and compliance standards.
• You’ll collaborate with our Learning & Development team to create and continuously improve training programs and materials, ensuring everything aligns with our evolving brand goals and operational changes.
• From supporting new openings and relaunches to delivering impactful coaching during critical trading periods, you’ll be a hands-on presence—offering guidance, support, and real-time learning on the ground.
• Mentoring will be a big part of your remit. You’ll coach and support Franchisee Training Coaches, while also helping PAC kiosk managers and their teams develop and grow. A strong focus on food safety and quality will run through everything you do, ensuring all products meet brand specifications, shelf-life guidelines, and hygiene standards.
• Working closely with the Head of Retail Operations, L&D, and the People Team, you’ll help identify skill gaps and underperformance, then design targeted refreshers to lift capability and confidence. You’ll also collaborate with Operations, Food, and Marketing to ensure training keeps pace with business priorities, menu innovation, and strategic initiatives. Throughout, you’ll track training outcomes and share actionable insights that help us continuously raise the bar across the network.

• Experience in developing and delivering world-class training across our franchise network and corporate PAC kiosks.
• Coaching and mentoring skills with the ability to support Franchisee Training Coaches, PAC kiosk managers, and their teams.
• A strong focus on food safety, quality, and upholding brand standards.

• Fantastic hybrid working environment working Mon
  - Thurs on site and generally Fridays from home.
• Opportunity to grow your career alongside with us with available apprentice program
• Brilliant support services designed to enhance your physical, mental and financial wellbeing.
• Annual discretionary bonus subject to business and overall performance
• Discretionary Life Assurance
• Discretionary Income Protection
• Private Medical Cash Plan
• Bespoke reward platform including access to retail, cinema & gym discounts.
• 50% off your food every time you dine with us for you and 3 friends.
• Contribute towards our award-winning sustainability initiatives that delivers progress against 9 UN sustainability goals. We're committed to responsibly sourcing and all our seafood, therefore we only use source sustainable fish. All our packaging is recyclable and 80% of our packaging is already made from recycled plastic.
• Annual Awards ceremony celebrating our success and offering winning Managers free trips to Japan.

• Over 1500 retail kiosks globally (YO!, Panku, Mai Taiko Snowfox & Bento)
• Our Taiko manufacturing and distribution centre
• 63 YO! restaurants
• 3700 locations globally From Hawaii to Aberdeen

• Own it, Care About it, Make it Exceptional, Win Together

Ready to Roll?

Come roll with us and play a key role by bringing people together to celebrate better food for everyone the Japanese way...