Audiences & Campaigns Assistant

The Role
What you’ll do
Who you are – Qualifications, Experience, Knowledge and Skills required

How to apply

Benefits
Employment Visa

An exciting opportunity has arisen to join the team of Aberystwyth Arts Centre. We are looking for a committed and enthusiastic individual to join the team, to work on engaging and attractive marketing and communications strategies to support the breadth of activity in the Arts Centre.

Aberystwyth Arts Centre is a major regional arts venue with a professional concert hall, theatre, studio, cinema, exhibition, and workshop spaces. We offer a busy programme across all art forms and take touring work from major touring companies as well as produce our own professional shows and major festivals.

Based at the heart of Aberystwyth University’s campus, we offer an attractive package that includes an excellent pension scheme, flexible working policy, 27 days annual leave plus bank holidays and university closed days, relocation support and staff discount for gym facilities, hospitality, and retail. Aberystwyth is a great place to live, and the team at the Arts Centre are fantastic to work with – come and join us!

To make an informal enquiry, please contact Louise Amery

Appointments are formally made within 4 - 8 weeks of the closing date.

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

The role holder will assist the team in the delivery and development of campaign strategies to generate and deliver high quality, engaging content, particularly for our digital channels, covering the breadth of Aberystwyth Arts Centre’s activity, as well as implementing day-to-day campaigns.

We are looking for a confident, talented and dynamic individual with a good understanding of digital content and a creative eye. You will ideally have experience of a range of online communication tasks such as social media content creation, video editing and/or animation.

Working as part of the Marketing Team, you will create original content, and continually strive to find new ways to communicate Aberystwyth Arts Centre’s story and programme to external audiences, stakeholders and the wider public, driving visitor numbers and supporting wider brand awareness online.

• To implement campaigns for marketing Aberystwyth Arts Centre activity, to maximise attendances and profile.

• Produce highly engaging multimedia user content for a range of target audiences (e.g. young people, audience members, donors etc.), carefully tailoring content to both target audience and distribution channel.
• Be responsive and flexible to create and deliver content reactively or at short notice.
• Actively contribute to the development of innovative ideas and new initiatives.
• Record and edit video and sound projects
• Ensure that Aberystwyth Arts Centre’s brand values and messages are accurately represented on all Aberystwyth Arts Centre materials.
• Regularly review campaigns to find learning to improve future content creation.
• Contribute positively to the ongoing development of Aberystwyth Arts Centre’s digital and online strategy and its related support and resource structures.
• Use all currently available technical resources to realise video ideas as effectively and efficiently as possible, to the highest professional standards, and within budget.

• To maintain and update the Arts Centre’s website and social media presence and run regular campaigns for social media, including using Facebook, X (Twitter), Instagram and other new platforms and initiatives.
• To maintain and deliver Aberystwyth Arts Centre’s communication with audiences and prospective audiences, through direct mail, e-flyers, and social media, including appropriate use of customer data through our ticketing system and Mailchimp.
• Support a regular programme of audience research and analysis.
• To ensure that the Arts Centre’s presence on social media platforms complies with Aberystwyth University internal policies on behaviour (Respect and…