AVP – CRM Strategy & Planning
Job in
Abu Dhabi, UAE/Dubai
Listing for:
Dicetek LLC
Full Time
position
Listed on 2025-12-02
Job specializations:
-
IT/Tech
CRM System, Digital Marketing, Data Analyst
Salary/Wage Range or Industry Benchmark: 200000 - 300000 AED Yearly
AED
200000.00
300000.00
YEAR
Job Description & How to Apply Below
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Role Overview
The AVP – CRM Strategy & Planning will be responsible for defining and driving the customer relationship management (CRM) strategy for Consumer Banking, ensuring the successful adoption and utilization of the Dynamics 365 Marketing platform. This role will work closely with marketing, product, data, and technology teams to develop personalized customer engagement initiatives, improve lifecycle management, and optimize customer retention.
Key Responsibilities
Be a CRM champion - Develop and execute the CRM strategy for Consumer Banking, aligning with business goals and customer engagement objectives.Collaborate and innovate - Work with the D365 Marketing Product Owner to oversee the implementation and optimization of Dynamics 365 Marketing, ensuring integration with other systems (Sales & Service modules, Martech stack).Stay updated on emerging trends in CRM, customer engagement, and marketing automation to continuously enhance strategy.Develop business cases for new CRM initiatives, securing buy-in from senior stakeholders.Build powerful client journeys.Lead a small team and provide strategic guidance to CRM managers executing day-to-day campaigns.Define and manage customer segmentation models, audience targeting, and campaign frameworks to enhance personalization.Design and execute multi-channel CRM campaigns across email, SMS, push notifications, and more, in collaboration with the Everyday Banking and Product Marketing teams.Leverage data and insights - Collaborate with data & analytics teams to define KPIs, performance metrics, and reporting structures for CRM effectiveness.Ensure governance, compliance, and best practices are followed in CRM execution, particularly in data privacy and consent management.Qualifications & Experience
8+ years of experience in CRM, customer engagement, or marketing automation within a financial services or banking environment.Strong knowledge of Dynamics 365 Marketing (Customer Insights – Journeys) or similar platforms.Proven experience in customer segmentation, campaign automation, and lifecycle marketing strategies.Experience building Omni channel journeys with data-driven scheduling and reengagement.Strong understanding of data-driven marketing, analytics, and performance measurement.Experience working with marketers and agencies to generate compelling copy and create engaging messages across email, SMS, and Push channels.Experience managing cross-functional teams and working with senior stakeholders.Ability to develop and articulate CRM roadmaps and strategic plans.A strategic mindset, balancing creativity with analytical thinking.Strong communication skills – You can influence, innovate and execute with confidence.Nice To Haves
- Knowledge of Dynamics 365 Marketing (Customer Insights – Data) or similar platforms.
Seniority level
Not Applicable
Employment typeContract
Job function
Business Development and Sales
Industries
IT Services and IT Consulting
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