Digital Engagement Strategist

Digital Engagement Strategist

Please note, whilst the successful candidate can be based in Abu Dhabi, you will be required to come to the Dubai office twice per week

At Horizontal Digital, we hold ourselves to one key belief:
You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

As a Digital Engagement Strategist, you’re equally comfortable operating at the strategic altitude and in the weeds of day-to-day delivery. You have a background in digital agencies and a track record of owning complex transformation programmes. You’ve likely worn hats such as Product Manager, Digital Strategist, Project Manager or Client Partner—and you understand what it means to guide a client while getting work over the line.

You thrive on solving real business problems, building trust with senior stakeholders, and collaborating closely with creative and technical teams. You bring a rare combination of strategic acumen, delivery discipline and commercial instinct—alongside a curiosity for AI and emerging tech. And you’re energised by face-to-face interaction: spending time on-site with the client, helping steer them through complexity.

The role blends four things:

What you’ll do:

· Act as the primary digital engagement lead across one or more strategic accounts—guiding clients through Discovery, Strategy, Design, Development and Delivery

· Proactively identify improvement opportunities on live platforms, ensuring our work evolves through a Continuous Improvement (CI) mindset

· Translate complex business needs into phased outcome-led roadmaps that guide both near-term delivery and long-term transformation

· Act as the internal voice of the client and the external voice of the product - ensuring everything we deliver is connected to a clearly defined product vision, prioritised roadmap, and measurable business value

· Provide clear strategic direction to delivery teams - partnering with Design, Tech, and Delivery Leads to ensure alignment on capacity, velocity, and value, while stepping back from day-to-day delivery management

· Support clients in shaping go-to-market (GTM) strategies, service propositions, or business design initiatives - particularly during Discovery or early-phase engagements

· Help shape commercial models and prioritisation trade-offs in partnership with clients - aligning budgets, ambition and investment phasing across multi-stage programmes.

· Build credibility with senior…