Marketing Specialist

Key Responsibilities

The Marketing Specialist is responsible for planning executing and monitoring marketing campaigns that enhance brand awareness drive customer engagement and increase sales across the company s food and beverage products The role involves coordinating digital and traditional marketing activities managing promotional campaigns conducting market research and collaborating with internal teams and external partners to achieve business objectives

Marketing Strategy & Campaign Management

Develop and implement marketing campaigns to promote food and beverage products outlets and special promotions Assist in creating and executing annual marketing plans aligned with company objectives Monitor campaign performance and recommend improvements based on data and customer feedback Coordinate seasonal campaigns product launches and promotional events

Brand Management

Ensure consistent brand identity across all marketing materials and communication channels Maintain brand guidelines and oversee the production of marketing collateral Monitor competitor activities and market trends to identify new opportunities

Digital Marketing

Manage the company s social media platforms including content planning scheduling and community engagement Coordinate digital advertising campaigns Google Ads Meta Ads Tik Tok etc Work with designers photographers and content creators to develop engaging marketing content Optimize website content and support SEO initiatives where applicable Monitor digital analytics and prepare performance reports

Promotions & Events

Plan and coordinate promotional activities in-store campaigns product tastings and corporate events Liaise with suppliers influencers media partners and event organizers Support sponsor ships exhibitions and community engagement initiatives

Market Research

Conduct market research to identify customer preferences industry trends and competitor activities Gather customer feedback and analyze sales data to support marketing decisions Recommend product positioning and promotional strategies based on research findings

Sales Support

Collaborate with the sales and operations teams to develop promotional materials Support retail outlets restaurants caf s or distribution partners with marketing resources Assist in pricing promotions and point-of-sale marketing initiatives

Budget & Reporting

Assist in managing the marketing budget and ensure cost-effective campaign execution Track marketing expenditures and vendor invoices Prepare monthly reports on campaign performance return on investment ROI customer engagement and sales impact

Bachelor s degree in Marketing, Business Administration, Communications, or a related field. 2 5 years of marketing experience, preferably in the food and beverage, hospitality, or retail industry. Experience managing digital marketing campaigns and social media platforms.

Knowledge of marketing analytics and reporting tools.

Key Competencies Strong understanding of marketing principles and consumer behavior.

Excellent written and verbal communication skills.

Creative thinking with strong attention to detail.

Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Experience with social media management tools and digital advertising platforms.

Basic knowledge of graphic design software (e.g., Adobe Creative Suite or Canva) is an advantage.

Strong project management and organizational skills.

Ability to analyze data and prepare performance reports.

Ability to work under pressure and manage multiple projects simultaneously.

Team player with excellent interpersonal skills