Strategic Marketing Leader — Brand & Digital

Job Description

Roles & Responsibilities 1. Marketing Strategy & Planning
• Develop and implement integrated marketing plans aligned with Louzan Group’s overall business objectives.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Manage the annual marketing calendar, including campaigns, product launches, and promotional activities.
2. Brand Management
• Ensure consistent brand messaging and visual identity across all channels.
• Manage the brand positioning of Louzan and its sub-brands in the market.
• Collaborate with designers and external agencies to create compelling brand content.
3. Digital Marketing
• Oversee the company’s digital presence, including website, SEO, social media, email marketing, and paid advertising.
• Analyse digital performance and optimize campaigns based on KPIs (traffic, engagement, conversions).
• Coordinate influencer marketing, content creation, and community management.
4. Campaign Management
• Plan and execute 360° marketing campaigns for product launches, sales events, and seasonal promotions.
• Monitor the effectiveness of marketing initiatives and report on campaign performance.
5. Retail & Visual Support
• Work closely with the retail operations team to support in-store promotions and events.
• Ensure consistency in in-store branding, visual merchandising, and marketing collateral.
6. Events & PR
• Plan and manage corporate events, exhibitions, product launches, and collaborations.
• Build and maintain relationships with media outlets, influencers, and PR agencies to enhance brand visibility.
7. Budget & Team Management
• Manage the marketing budget efficiently and ensure ROI on all campaigns.
• Lead and mentor the marketing team to deliver high-quality outputs and meet deadlines

Qualifications &

Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• 5 years of experience in marketing, preferably within luxury retail, fashion, perfume, leather goods & Hospitality industry.
• Proven track record in managing successful marketing campaigns and brand development.
• Strong understanding of digital marketing tools, analytics platforms, and CRM systems.

Skills:

• Strategic thinking with a creative mindset
• Excellent communication and presentation skills
• Strong project management and organizational skills
• Proficient in marketing platforms (Google Ads, Meta Business Suite, Mailchimp, etc.)
• Ability to work under pressure and manage multiple projects simultaneously