Digital Marketing Executive

Marketing Executive

Location:

Aldershot
Salary £28,000-£36,000
We are looking for a proactive and creative Marketing Executive to support the delivery of digital and B2B marketing activity across multiple channels. This role will focus on content creation, social media management, email marketing, SEO, and performance analysis, working closely with wider teams to drive engagement, brand awareness, and lead generation.

Key Responsibilities
Content Creation & Copywriting
Create engaging and persuasive copy for websites, blogs, social media, and email campaigns.
Adapt tone of voice to suit different audiences, platforms, and business objectives.
Support the creation of visual content using tools such as Canva.
Social Media Management
Manage and grow company profiles across Linked In, Instagram, Facebook, and X.
Plan, schedule, and publish content in line with the marketing calendar.
Monitor performance and engagement, using insights to improve results.
SEO & Website Management
Optimise content in line with SEO best practices to improve search visibility.
Update and manage website content using Umbraco CMS.
Use tools such as Google Analytics and Search Console to track website performance.
Email Marketing
Build and manage email marketing campaigns using Hub Spot.
Implement segmentation, automation, and A/B testing to improve performance.
Monitor open rates, click-through rates, and conversions.
Data & Analytics
Track and report on campaign performance using Hub Spot and other analytics tools.
Analyse data to identify trends, insights, and opportunities for optimisation.
Maintain spreadsheets and reports to support decision-making.
Collaboration & Planning
Work closely with sales and other internal teams to support B2B marketing activity.
Manage multiple projects simultaneously while meeting deadlines.
Stay up to date with digital marketing trends and best practices.
Skills & Experience
Essential
Experience in a B2B or digital marketing role.
Strong written and verbal communication skills.
Experience using Hub Spot for email marketing and reporting.
Understanding of SEO, social media platforms, and content marketing.
Strong organisational skills and attention to detail.
Desirable

Experience with Umbraco CMS.
Familiarity with Google Analytics and Search Console.
Video editing skills for short-form content (e.g. Reels or You Tube).
Experience using Canva or similar design tools.
Personal Attributes
Creative, curious, and proactive with a strong sense of initiative.
Comfortable managing multiple priorities in a fast-paced environment.
Collaborative team player with a results-driven mindset