Senior Influencer Executive

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We’re looking for a talented Senior Influencer Executive to join our growing social team. You’ll be the driving force behind building and nurturing our relationships with influencers, stylists, and brand partners—turning authentic connections into powerful brand collaborations. Reporting into the social media team, this role blends creativity, communication, and strategic thinking to boost brand visibility, trust, and sales through influencer-driven campaigns.

You’ll work closely with our Social Media Execs (particularly on Instagram and Tik Tok), ensuring a seamless brand message across all platforms while bringing fresh, engaging campaigns to life.

• Identify, recruit, and onboard influencers and stylists aligned with SWAY’s aesthetic and brand values
• Manage ongoing relationships with key creators, ensuring regular and effective communication
• Oversee and process gifting, PR send-outs, and paid partnership agreements
• Coordinate collaborations around new launches, campaigns, and seasonal moments
• Foster a community vibe, regularly engaging with talent to build loyalty and advocacy

• Work cross-functionally with the social and content team to ideate and execute influencer campaigns
• Brief influencers and track content deliverables, ensuring on-brand visuals and messaging
• Source UGC and campaign content for repurposing across owned channels
• Collaborate with the Social Media Executive to align influencer efforts with the overall content calendar
• Spot and leverage social trends for influencer integration, particularly on Tik Tok and Instagram
• Support in developing creative concepts that blend influencer storytelling with brand messaging

• Track and evaluate influencer performance, reach, and ROI across campaigns
• Generate regular reports highlighting top-performing creators, key learnings, and future opportunities
• Stay updated on platform changes and industry best practices to inform influencer strategy

• Deep understanding of Instagram and Tik Tok creator ecosystems
• Strong interpersonal skills and relationship-building abilities
• Eye for high-quality content, visual storytelling, and alignment with brand tone
• Detail-oriented with strong organisational and time-management skills
• Ability to multitask and pivot quickly in a fast-paced, ever-evolving digital landscape
• Confident communicator—both written and verbal—with flair for copywriting in a brand voice

• 2+ years experience in an influencer marketing or social media role
• Proven track record of managing influencer campaigns, ideally within the beauty or fashion industry
• Experience with influencer platforms
• Familiarity with content performance metrics and social media analytics tools

• Mid-Senior level

• Full-time

• Retail