Advertising Analyst

Advertising Analyst
, Cytiva

The Advertising Analyst is responsible for analyzing advertising performance across paid media channels, turning data into actionable insights that guide optimization and ensure advertising investments deliver measurable impact in line with Cytiva’s objectives.

• Analyze advertising performance across paid media channels (social, programmatic, publishers, and others), translating metrics into insights that support optimization.
• Partner with media planners to define clear KPIs, track results, and provide insights that inform tactical decisions and channel mix.
• Collaborate with external media agencies to gather data, ensure accurate tracking, and deliver timely reporting.
• Identify trends in audience behavior and channel effectiveness to improve channel mix and investment efficiency.
• Create recurring performance reports and dashboards using GA4, Power BI, and other data sources.

• Bachelor’s degree in marketing, business, data analytics, or a related field, or equivalent practical experience.
• Experience in advertising or digital marketing, with a focus on analytics and performance optimization.
• Analytical thinker with strong attention to detail and ability to synthesize data into clear insights.
• Comfortable using marketing analytics tools (Google Analytics, Power BI, or similar).
• Familiar with advertising metrics such as reach, engagement, and conversions.

• Ability to travel up to 10% for agency or team meetings.

• Experience working in a global or matrix organization.
• Appreciation for data governance principles.

• This job is also eligible for bonus/incentive pay.
• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note:

No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion until paid and may be modified at the Company’s sole discretion, consistent with the law.

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