Senior Director, Segment Marketing

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Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our customers undertake life‑saving activities ranging from fundamental research to developing innovative vaccines, medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life‑changing career.

The Senior Director, Segment Marketing provides strategic leadership across global segment marketing functions, driving enterprise‑wide customer segmentation, market prioritization, and integrated go‑to‑market strategies. This role leads through subordinate managers and is accountable for the performance and results of multiple related teams. It contributes to the development of long‑term functional strategy and annual business plans, ensuring alignment with organizational objectives.

• Develop and execute global marketing customer segmentation strategies and shape enterprise marketing investment priorities.
• Lead long‑term planning for customer segmentation and market growth initiatives.
• Collaborate with senior leaders across product, commercial, and marketing functions to align segment strategies to the corporate brand narrative, overarching company directives and strategies.
• Develop segment value propositions and messaging guidelines that can be leveraged in outbound marketing campaigns.
• Oversee demand modeling, market sizing, and share‑growth initiatives.
• Represent segment marketing in executive forums and strategic planning processes.
• Lead and mentor a team of directors and senior managers across multiple segment marketing teams.

• Bachelor’s degree in marketing, business, or a related field (MBA preferred).
• Long‑standing experience in strategic marketing or customer‑led growth roles.
• Long‑standing experience leading senior marketing professionals or cross‑functional teams.
• Expert in customer‑centric, market‑oriented segmentation strategy, market modeling, and demand planning.
• Proven track record of influencing senior product and commercial leadership.
• Strong enterprise‑level planning, collaboration, and communication skills.
• Experience working globally or in matrixed, regulated B2B industries.

Join our winning team today. Together, we’ll accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

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