Senior Design Lead - Brand License

Senior Design Lead - Brand License

As Design Lead, Brand Licensing, you will play a crucial role in shaping and safeguarding our brand identity across a global network of license partners. By training, guiding, and supporting external partners, you ensure that our design standards are consistently understood and upheld. Acting as a steward for the brand, you will empower partners to deliver high-quality, on-brand experiences that reflect our values and design vision worldwide.

Key Responsibilities

Brand Governance & Partner Support

• Ensure strong implementation of the Design Language System (DLS) with tailored guidance for each partner.

• Maintain and elevate brand quality through proactive engagement and timely feedback.

• Provide partners with the right tools and capabilities to meet Philips brand standards.

• Review and approve brand expressions across all design touchpoints.

• Review, validate, and sign off Design Identity Documentation.

• Address brand-quality issues and identify opportunities for improvement.

• Build and maintain strong relationships with license partners and internal business teams.

• Align with other Business Line (BL) teams to ensure consistency across portfolios.

• Drive Philips’ design language across materials, finishes, products, and user interface design.

Design Leadership

• Lead complex design initiatives, set standards, and deliver innovative solutions.

• Apply user-centered design strategies, testing, and validation to improve user experience.

• Develop integrated design guidelines and prototypes that reflect holistic system thinking.

• Strengthen collaboration across teams to support aligned and effective solutions.

• Conduct research and analysis to generate insights that guide strategic, user-focused decisions.

• Contribute to organizational strategy, innovation, and design excellence.

Representation & Advocacy

• Represent the Product & Identity Platform team within Experience Design and across Philips.

• Collaborate with key P&I functions such as CMF & Trends, Eco Design, and DLS.

• Promote the team’s role and capabilities internally and externally.

• Create synergies within the team to increase organizational impact.

• Advocate for Brand Licensing through best-practice sharing, newsletters, and presentations.

• Mentor junior designers and represent the Platform team in external forums.

Required Qualifications & Skills

• Bachelor’s or Master’s degree in Product, Interaction, Visual, or UX Design (or equivalent).

• 10+ years of industry experience, ideally in consumer electronics.

• Expertise in managing brand-driven design programs across products, UX, packaging, and marketing.

• Strong soft-influencing skills and an ability to navigate complex stakeholder environments.

• Excellent written and verbal communication skills in English.

• Comfortable presenting to senior leaders and collaborating with designers.

• Strong team player with empathy, interpersonal skills, and a collaborative mindset.

• Energetic, solution-driven, optimistic, and focused on enabling others to succeed.

• You are currently living in The Netherlands

Ways of Working

• Office-based teams work in person at least three days per week (Amsterdam-based role).

• Regular travel to partner locations is required to ensure strong relationships and high-quality outcomes

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities rn more about our culture of impact with care here.

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