Regional Marketing Manager France & Benelux

Regional Marketing Manager France & Benelux

French & English speaking

As part of our ambitious growth strategy, Top Employers Institute is looking for a driven regional marketing manager to lead our go-to-market marketing execution across the France and Benelux region.

You’ll play a pivotal role in localising global strategies, leading high-performing teams, and leveraging data to drive measurable impact. We are seeking a decisive, growth-oriented leader with proven experience in stakeholder management and market expansion to accelerate success in the French and Benelux markets. Success will be measured by pipeline growth, campaign ROI, event engagement, and stakeholder satisfaction.

• Regional marketing planning & budgeting
• Develop and execute marketing plans aligned with global campaigns and local commercial goals
• Manage the regional marketing budget with a focus on ROI and pipeline acceleration
• Act as a key regional voice in shaping global-to-local campaign strategies

• Lead generation, nurturing and automation
• Collaborate with Campaigns and Rev Ops teams to execute paid, earned, and owned media campaigns
• Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
• Ensure alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up

• Content marketing and Thought Leadership
• Localise centrally produced content to suit regional audiences
• Write and manage content across social media, newsletters, and campaign landing pages
• Foster a culture of social sharing and executive amplification in region
• Regional newsletter programme management and maintenance
• Ensure all deliverables are on-brand and follow our tone of voice

• Customer engagement through events and sponsor ships
• Lead the execution of physical and digital events in-region, in collaboration with the global events team
• Manage local media and sponsorship partnerships, ensuring performance reviews and spend optimisation
• Own regional content adaptation and distribution for Top Employers Certification campaigns

• Stakeholder management
• Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
• Maintain relationships with key partners, suppliers, and media contacts in-market

• Company-wide: collaboration, customer focus, global perspective
• Role-specific: driving results, commercial acumen, tech savvy, effective communication, planning & alignment, accountability

• Native English & French language skills with excellent written and verbal communication skills
• Bachelor’s degree (or equivalent) in business, marketing or a related field
• Proven experience as a Marketing Manager or similar role, within B2B
• Familiarity with the markets France, Belgium and The Netherlands
• Experience with marketing automation (Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
• Social media management and content creation skills – confident briefing design and writing digital copy
• Previous experience with event planning and execution (online and offline)
• Experience in the HR, Consulting, or professional services sectors is advantageous
• You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
• You test, learn, repeat. No waiting for perfect.

• Tools used:
  Salesforce, Pardot, Microsoft Office, , Canva, Google Analytics, Cvent
• Work model:
  Remote-first with occasional in-person meetings and event attendance
• Team culture:
  Highly collaborative, international, and mission-driven

• Competitive remuneration (monthly salary + variable pay)
• Solid benefits and flexible working conditions (human centric)
• We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
• Dynamic, open, international and professional business culture
• Plenty of room for initiatives and own responsibility
• Work in a growing organisation with colleagues from all over the world
• Leader in HR, relied on by global clients such as DHL, Novartis, and Pepsi Co
• Fast growing company backed by HAL Investments, Netherlands

Top Employers Institute is an Equal Opportunity Employer. We…