Brand Ambassador - de Bijenkorf

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Tapestry

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach & Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen.

We’re always on a journey to becoming our best, but you can count on this:
Here, your voice is valued, your ambitions are supported, and your work is recognized.

Brand Ambassadors (BA) represent Tapestry’s brands within department store environments, embodying our values and championing business priorities on the shopfloor. Reporting to the Senior Regional Brand Ambassador (SRBA) for Central & Southern Europe, the BA create meaningful connections with customers, share valuable insights, and deliver a seamless, elevated shopping experience.

Tapestry, Inc. is looking for a Brand Ambassador to join us in de Bijenkorf Amsterdam, playing a key role in enhancing the Coach customer experience, driving omnichannel strategies, and identifying new initiatives to support ongoing brand growth and development. The BA will collaborate closely with corporate teams, host store management, personal shopping, in‑store marketing, and wider shopfloor teams.

Please note, this is a full‑time (38 hours per week) 12‑month contract.

• Provide a seamless and elevated customer experience, staying up to date with brand training, tools, and resources to maintain high service standards
• Proactively generate ideas for clienteling and in‑store events, supporting and co‑hosting activations that drive engagement and sales
• Develop strong relationships with local retail partners to gain insights into customer demographics, profiling, and emerging brand opportunities. Attend local brand events to deepen understanding of key business priorities and market trends
• Monitor and analyse store performance against targets, ensuring goals are met or exceeded. Where necessary, compile and present actionable plans to the SRBA. Regularly track trade performance to ensure alignment with expectations
• Foster strong relationships with department store management teams to enhance brand visibility and customer loyalty. Communicate and implement business initiatives, acting as a key liaison between the host store and SRBA
• Observe in‑store activity and identify growth opportunities, including new activations, local events, or omni‑channel customer engagement initiatives
• Execute visual merchandising (VM) directives within the host store, ensuring new season collections are prominently displayed and aligned with delivery schedules
• Apply VM guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation
• Cultivate a strong working relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to continuously enhance VM skills and execution

• Oversee daily product deliveries and replenishment, ensuring back‑of‑house areas are clean, organized, and well‑maintained. Escalate any operational concerns to the SRBA as needed
• Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the SRBA and Sales Team
• Collaborate with the SRBA to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience

• Minimum of two years’ experience in a retail environment
• Available to work varied hours as required by the store and Tapestry, including evenings, weekends, and public holidays
• Familiarity with department store operations, including customer service, merchandising, and sales strategies
• Strong communication, organizational, and analytical…