Head of Marketing - Bakery

Rich’s, also known as Rich Products Corporation, is a family‑owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used globally in homes, restaurants and bakeries. Rich’s focuses on helping food‑industry professionals compete in food service, retail, in‑store bakery, deli and prepared foods. With 100 locations worldwide and annual sales exceeding $4 billion, Rich’s is a global leader committed to everything the family creates.

The Head of Marketing – Bakery is a key role responsible for leading, developing and executing marketing strategies that enhance the company’s brand, increase market share and drive revenue growth across the bakery division. The role requires a visionary leader with a strong background in strategic planning, digital marketing, brand management and market analysis, and the ability to collaborate across departments.

• Strategic Planning:
• Develop and implement marketing strategies tailored to the bakery division.
• Conduct market research and analysis to identify growth opportunities and consumer trends.
• Set clear short‑ and long‑term objectives for bakery marketing initiatives.
• Brand Management:
• Ensure consistent brand positioning for bakery across all channels.
• Drive campaigns that enhance brand awareness and loyalty within the bakery category.
• Marketing Campaigns:
• Plan, execute and monitor bakery‑specific campaigns across digital, print and events.
• Analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Collaborate with sales to ensure marketing supports commercial priorities.
• Digital Marketing:
• Lead bakery‑focused digital strategies (SEO, social media, content marketing).
• Stay current with digital trends to maintain a competitive edge.
• Collaboration:
• Work closely with the Head of Marketing for f’real to align efforts and share best practices.
• Team Leadership:
• Manage and mentor direct reports, fostering a collaborative and innovative team environment.
• Set performance metrics and conduct regular performance evaluations.
• Budget Management:
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor and report on the financial performance related to marketing activities.
• Stakeholder Engagement:
• Work closely with the executive team, product development, sales and other departments to align marketing strategies with overall business objectives.
• Market Analysis:
• Conduct competitor analysis and identify market trends to inform strategic decisions.
• Use data‑driven insights to optimize marketing strategies and improve ROI.

• Demonstrable experience in influencing and engaging with senior leaders internally and externally.
• Experience in strategy development and strategic planning.
• Proven ability to lead and develop high‑performance teams.
• Experience in leading change.
• Food industry experience (ideally food manufacturing).
• Significant B2B experience and ideally some B2C.
• Experience in own‑label environments and branded/consumer product experience.
• Development, evaluation and delivery of new business opportunities, delivering substantial revenue and margin growth.
• Delivering profitable growth through the design, development and launch of new products and solutions.
• Proven success in delivering growth through consumer, customer and market analysis & insight.
• Significant experience in fast‑paced, customer‑centric, high‑growth environments.
• In‑depth understanding of current marketing concepts, strategy and best practice.
• Ability to shape the narrative around brand reputation.
• Excellent commercial acumen and broad business understanding, including sales, product development, finance, operations and procurement.
• Managing external agencies and partner relationships.
• Budget control and management.

Rich Products Corporation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.