B2B Marketing Manager

Description

Queensland Bakery is a growing and ambitious bakery business, producing high-quality products for a range of businesses within the healthcare, travel and out of home sectors across the UK. The business has evolved significantly over the last 18 months, with a growing focus on helping to close the gap in patient nutrition within Healthcare, via the creation of a range of dietitian and clinician-approved products under the new Marybake Health brand.

To support our growth plans, we are looking for a hands-on, proactive Marketing Manager to join our team in Andover. This new role is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys variety and autonomy in their marketing, and can make things happen by taking ownership of projects from start to finish.

A strong requirement for this role is to understand the data behind marketing. We are a growing business and do not have an endless budget. We need to understand the data behind our marketing and the ROI behind what we’re doing.

Email Marketing

• Manage and deliver regular segmented customer and prospect email campaigns to contacts in our Healthcare, Travel and OOH sectors
• Monitor and report on KPIs, making refinements for email optimisation

Event Management

• Plan, organise, and deliver events with a focus on events in Healthcare targeting engagement with Catering Managers, Dietitians and Clinicians
• Manage event logistics, liaise with suppliers, and ensure strong brand representation at events
• Monitor and report to the business on agreed performance metrics

Content Creation

• Write and develop engaging content including customer case studies and articles
• Collaborate with internal teams to source and subsequently create content that supports both sales and brand building

Asset & Collateral Management

• Oversee the stock of marketing materials such as flyers, brochures, and samples
• Brief external designers and agencies, review artwork, and manage the production of new collateral
• Work with the NPD team to get new product samples and information to implement product launch campaigns
• Video / photography; organise product shoots and video content to support our growth in Healthcare

General Marketing Support

• Management of the company Linked In page, creating content and posting regularly
• Support wider brand-building initiatives
• Contribute ideas to drive awareness, improved marketing KPIs and growth
• Compile market sector insights & trends to inform NPD planning
• Provide updates and insights to senior management

Essential Skills & Experience

• Proven experience in a hands‑on, generalist marketing role, ideally within an SME sized business
• Experience of managing email marketing, including reporting and analysis
• Confident in the use of Mailchimp, Hubspot, Canva
• Strong writing and communication skills for content creation
• Able to quickly get under the skin of the Healthcare sector, to understand the challenges and opportunities for the Marybake Health brand
• Confidence in briefing and managing external agencies e.g. designers, printers
• Highly organised, with excellent attention to detail
• Strong project management skills – able to juggle multiple priorities and deliver to deadlines
• Proactive, self‑motivated, and comfortable taking ownership of projects

Desirable Skills & Experience

• Experience with in B2B product marketing
• Experience in event planning and management
• Experience working with sales teams to align marketing collateral and events content with commercial needs. Working with NPD teams on product launches, samples etc

We’re looking for someone who is :

• Proactive and resourceful – not just spotting opportunities, but making them happen.
• Hands‑on, with a willingness to roll up their sleeves and get stuck into day‑to‑day tasks.
• Creative and commercial – able to both bring fresh ideas and also ensure marketing is aligned with business goals and financial forecasts
• A strong team player, but also confident working independently
• Enthusiastic and passionate about delivering quality in everything they do

Company events — regular team socials, celebrations, and gatherings.

Employee discount — special pricing on company products.

Free parking — on-site parking at no cost for employees.

Profit sharing — opportunity to earn a share of company profits.