Community Engagement & Business Development Liaison

Benefits

• Commission
• Dental insurance
• Health insurance
• Training & development
• Vision insurance
• Bonus based on performance
• 401(k)

Job Title: Community Engagement & Business Development Liaison

Location: Ardmore, PA

Company: Tru Vine Homecare Services, Inc.

Employment Type: Full-Time

Industry: Home Health | Private Pay | Senior Care | Healthcare Marketing

Job Summary

Tru Vine Home Healthcare is seeking a motivated, compassionate, and relationship-driven Community Engagement & Business Development Liaison to serve as the bridge between our services and the communities we serve. This role combines community outreach, client engagement, business development, and in-person client care coordination. The ideal candidate will build meaningful relationships with referral partners, conduct face-to-face client assessments, educate families about available care options, and help connect clients with personalized services that allow them to remain safely and comfortably  a key ambassador for Tru Vine Home Healthcare, you will represent the organization throughout the community, provide compassionate guidance to clients and families, and generate new private pay business while upholding our commitment to exceptional, person-centered care.

Core

Responsibilities

• Build relationships with referral sources, including hospitals, physicians, social workers, senior communities, and local organizations.
• Conduct in-person client consultations, assessments, and intake interviews.
• Educate clients and families on available home care services and support options.
• Represent Tru Vine at community events, health fairs, and networking opportunities.
• Generate and maintain a strong pipeline of private pay clients.
• Collaborate with office staff and care teams to ensure smooth client onboarding and exceptional service.
• Track outreach activities, referrals, and client conversions.

Performance Expectations

• Consistently achieve business development goals, including securing 2 to 3 new private pay client conversions per week.
• Track referral activity, outreach efforts, assessments completed, and conversion outcomes.
• Submit monthly reports outlining community engagement activities, referral partnerships, and growth opportunities.

Qualifications

• Experience in healthcare marketing, community outreach, or business development (homecare experience preferred).
• Strong communication, presentation, and relationship‑building skills.
• Ability to work independently, manage schedules, and represent Tru Vine with professionalism and warmth.
• Familiarity with digital marketing tools, social media platforms, and CRM systems.
• Valid driver’s license and reliable transportation for community travel.

Benefits

• Competitive salary with performance-based incentives
• Flexible work environment (field and office-based)
• Supportive, mission-driven team culture
• Opportunity to make a meaningful impact in the lives of seniors and families